MEDILL AT NORTHWESTERN ANNOUNCES THE SPIEGEL DIGITAL & DATABASE RESEARCH INITIATIVE

Evanston, Ill., May 23, 2012 — Medill launched the Spiegel Digital & Database Research Initiative, a new center focused on leveraging academic research to solve marketing industry-impacting problems that will improve financial results. Led by Executive Director Tom Collinger and Research Director Ed Malthouse, the research will partner experienced faculty researchers with leading practitioners to address marketing and communications issues with digital and database research, and to prove and validate results in the market. This research benefits companies that might not currently