MEDLINE LAUNCHES ‘PERSONALIZED’ WEBSITE CUSTOMIZED TO CUSTOMER PREFERENCES
Medline.com tailors products and programs to LTC customers’ interests
MUNDELEIN, Ill., August 23, 2012 — Medline Industries, Inc. is getting personal. The nation's largest privately held manufacturer and distributor of medical and surgical supplies announced today that it has launched a new “personalized” website tailored to the preferences of its customers in the long-term care market. When customers log on to www.medline.com, the company’s new corporate website, users will immediately see content relevant to the long-term care market.
“By providing information that is tailored and important to long-term care administrators and clinical staff, this new ‘personalized’ version of medline.com will help them do their jobs more efficiently and effectively,” said Mike McMahon, vice president of e-commerce for Medline. “The content they will see, such as products, clinical programs and supply solutions, will be more engaging and focused to their individual market and interests.”
Medline’s “personalized” website is being rolled out over the next several months starting with users in the long-term care industry and then expanding to other health care segments, including physician offices and surgery centers.
About Medline
As the nation's largest privately held manufacturer and distributor of health care products, Medline manufactures and distributes more than 125,000 products to hospitals, extended care facilities, surgery centers, physician offices and home care dealers. Headquartered in Mundelein, Ill., Medline has more than 1,100 dedicated sales representatives to support its broad product line, cost management services and clinical programs.
Over the past five years, Medline has become the fastest-growing distributor of medical and surgical supplies in the United States, serving as the primary distributor to more than 450 major hospitals and health care systems. As a leading distributor, Medline offers a comprehensive array of consulting and management services encompassing supply chain and logistics, utilization and standardization, business tools and enhanced reporting capabilities. More information on Medline can be found at www.medline.com.
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John Marks (847) 643-3309 Ann Fahey-Widman, (847) 643-3011
