MEDLINE LAUNCHES NEW, IMPROVED WEBSITE WITH CONTENT TAILORED TO A CUSTOMER’S SPECIFIC AREA OF HEALTH CARE
The New Medline.com features, blogs, customized content, quicker searches
MUNDELEIN, Ill., May 14, 2013 — Medline Industries, Inc., launched its new, improved website today, Medline.com. Medline, the largest privately held manufacturer and distributor of health care supplies in the United States, designed the new website to help its health care customers find products and services tailored to their area of health care quicker and easier.
When users visit the new site for the first time, they select from eight different areas of health care to find content customized to their specific business, including hospitals, nursing homes, surgery centers, research labs, physician offices, commercial laundries, homecare/hospice, and home medical equipment providers. On subsequent visits, the website will open to the user’s selected market.
“The new medline.com makes the experience more relevant and useful to our customers’ specific area of health care,” said Sue MacInnes, Medline’s chief marketing officer. “We’re trying to make it easier and quicker for our customers to get what they need. For instance, with product searches, if a hospital customer is searching for a certain item, not every possible product match will be displayed but only the ones relevant to the hospital market.”
The new Medline.com also has other new features, including:
- Clinical blog with current industry news written by Medline clinicians and industry leaders
- Expanded sections that provide useful information on Medline’s products and services
- Research library with white papers and articles on relevant industry topics
- Direct access to Medline University, Medline’s online free education resource with more than 225 CE courses
As with the previous website, Medline.com enables customers to easily and efficiently place and check orders online. Users can also access Medline.com on most electronic platforms, including smart phones and tablets.
“The new Medline.com is all about providing valuable information to our customers that they can access easily to help them provide quality patient care,” said MacInnes.
About Medline
As the nation's largest privately held manufacturer and distributor of health care products, Medline manufactures and distributes more than 350,000 products to hospitals, extended care facilities, surgery centers, physician offices, home care agencies, home medical equipment providers and retailers. Named one of the country’s "Best and Brightest Companies to Work For,” Medline is headquartered in Mundelein, Ill. and has more than 1,100 dedicated sales representatives to support its broad product line and cost management services. For more information on Medline, go to www.medline.com.
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John Marks (847) 643-3309
