MEDLINE ANNOUNCES WINNERS OF FIRST NATIONAL PINK GLOVE DANCE VIDEO COMPETITION
Lexington Medical Center Beats Out 139 Competitors in National Effort to Raise Breast Cancer Awareness and Prevention
MUNDELEIN, Ill., Oct. 28, 2011 — Featuring hospital CEOs with “moves like Jagger,” a dancing janitor, and octogenarians popping wheelies in their wheelchairs, Medline Industries, Inc. today announced the winners of the company’s first national Pink Glove Dance video competition.
With more than half a million votes in and counted, Medline announced that Lexington Medical Center in West Columbia, S.C., won first place with 61,054 votes — more than four times the population of their entire city (14,061). Their creative video features a dancing environmental services assistant, as well as hundreds of hospital staff, including a number of breast cancer survivors, all dancing in pink gloves to Katy Perry’s hit song “Firework” – all in the name of breast cancer awareness.
A very close second place was captured by Highland Hospital in Rochester, N.Y., with almost 58,000 votes, followed by Victoria Hospital, Prince Albert Parkland Health Region in Prince Albert, Saskatchewan, Canada, who took home third place honors with more than 38,000 votes.
In all, 139 teams from hospitals, nursing homes, schools and other organizations in 40 U.S. states and Canada participated in the three-week competition. Sponsored by Medline — the world’s leading manufacturer of exam gloves — the inaugural national competition quickly became a national social media phenomenon with more than 1.2 million views, half a million votes and thousands of tweets, blogs and texts.
Below are the links to the winning videos:
http://pinkglovedance.com/competition/entry-39
Lexington Medical Center, West Columbia, S.C.
http://pinkglovedance.com/competition/entry-124
Highland Hospital, Rochester, NY
http://pinkglovedance.com/competition/entry-140
Victoria Hospital, Prince Albert, Saskatchewan
In all, more than 17,000 people were featured in the videos, which are all available for viewing at www.pinkglovedance.com.
Medline will donate $10,000 to Lexington Medical Center’s breast cancer charity of choice, the Vera Bradley Foundation for Breast Cancer. Medline will also donate $5,000 on behalf of Highland Hospital to the Breast Cancer Coalition of Rochester; and Victoria Hospital earned a $2,000 donation from Medline to the Saskatoon Cancer Agency.
“Congratulations to the winners, and to all of the competing organizations, for honoring the hundreds of thousands of women who are diagnosed each year with breast cancer,” said Sue MacInnes, Medline’s chief marketing officer. “The passion and energy displayed by the thousands of participants is infectious and inspiring. They are all helping to make Medline’s Pink Glove Dance a ‘movement’ in every sense of the word.”
For every case of Medline’s Generation Pink® gloves purchased, Medline will donate $1.00 to the National Breast Cancer Foundation (NBCF) to fund free mammograms for underserved women. To date, Medline has donated more than $800,000 to the NBCF.
About Medline’s Pink Glove Dance Campaign
One part of Medline’s national breast cancer awareness program, the original Pink Glove Dance video premiered in November 2009 and featured 200 Portland, Ore. hospital workers wearing pink gloves and dancing in support of breast cancer awareness and prevention. Today, that original video has more than 13 million views on YouTube® and has been the inspiration for hundreds of pink glove dance videos and breast cancer awareness events across the country. A sequel was produced last October featuring 4,000 healthcare workers and breast cancer survivors throughout North America.
About Medline
As the nation's largest privately held manufacturer and distributor of medical supplies, Medline is focused on helping to improve the quality of care for patients and residents. Breast cancer awareness is a natural extension of Medline’s corporate mission to help save lives through the early detection of breast cancer. (Visit www.medline.com/breast-cancer-awareness for details). Based in Mundelein, Ill., Medline manufactures and distributes more than 125,000 products to hospitals, extended care facilities, surgery centers, home care dealers and agencies and other markets.
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Media Contact:
John Marks, (847) 643-3309
jmarks@medline.com
Ann Fahey, (847) 643-3011
afahey@medline.com
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