VOLVO CAR GROUP’S ALL-NEW XC90 SUV TAKES CENTRE STAGE AT THE PARIS MOTORSHOW

All-new XC90 symbolic of Volvo’s brand transformation strategy aimed at challenging the worldwide dominance of the German car brands 

VOLVO CAR GROUP’S ALL-NEW XC90 SUV TAKES CENTRE STAGE AT THE PARIS MOTORSHOW

All-new XC90 symbolic of Volvo’s brand transformation strategy aimed at challenging the worldwide dominance of the German car brands 

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Volvo’s highly anticipated successor to the current XC90, which redefined the SUV market and is the most successful product in Volvo’s history was showcased at the biennial Motorshow. Three years in the making and part of a USD 11bn investment programme, the new XC90 marks the beginning of a new chapter in Volvo’s history, capturing its future design direction, incorporating its own range of new technologies and utilising its new Scalable Product Architecture (SPA) technology.

The launch of the XC90 heralds a new era for Volvo Cars. An ambitious USD11bn four-year transformation plan has seen the iconic Swedish car maker develop new power trains, manufacturing facilities, safety innovations, connected car technologies and set the gears in motion for the launch of a portfolio of new models over the coming years. The introduction of the all-new XC90 takes place during a landmark year for Volvo Car Group that has benefited from record sales and a return to profit, keeping it on track to achieve its long-term ambition of selling 800,000 cars by 2020[1]

At the Swedish launch event of the XC90 in September, Håkan Samuelsson, President and CEO of Volvo Car Group commented, “This is one of the most important days in our history. We are not just launching a car, but re-launching our brand. This day marks a new era for our company”.

Volvo Cars Group’s all-new XC90 will offer the most comprehensive and technologically sophisticated standard safety package available in the automotive industry. The car incorporates two world first safety technologies, a run-off road protection package and an auto brake when turning in front of oncoming vehicles. These technologies will take the company a significant step closer to its vision that no one will be killed or seriously injured in a new Volvo car by 2020.

The reaction to the new SUV has already been overwhelming with the First Edition of the all-new Volvo XC90 selling out within 47 hours. Celebrating its year of birth, Volvo Cars made 1,927 individually numbered cars available for sale exclusively via digital commerce, a world first retail approach taken by a car company. Most of the cars were reserved within one hour from sales start. At its peak, 7 cars were being sold every minute.

XC90 Notes to Editors

Unrivalled combination of power and fuel efficiency

The new XC90 offers a range of two-litre, four-cylinder Drive-E powertrains, all of which provide an outstanding combination of performance and fuel-efficiency.

The top of the range XC90 Twin Engine, which combines a two-litre, four-cylinder supercharged and turbocharged petrol engine with an electric motor, offers an unrivalled combination of power and clean operation: around 400 horsepower with carbon dioxide (CO2) emissions of around 60 g/km (NEDC driving cycle).

Most comprehensive standard safety package

The all-new XC90 offers the most comprehensive and technologically sophisticated standard safety package available in the automotive industry. It includes two world first safety technologies: a run-off road protection package and auto brake at intersection capability.

In a run-off road scenario, the all-new Volvo XC90 detects what is happening and the front safety belts are tightened to keep the occupants in position. To help prevent spine injuries, energy-absorbing functionality between the seat and seat frame cushions the vertical forces that can arise when the car encounters a hard landing in the terrain.

 Luxurious interior

The XC90’s interior is the most luxurious to have been designed for a Volvo. The most striking feature is a tablet-like touch screen control console, which forms the heart of an all-new in-car control system. This system is virtually button free and represents an entirely new way for drivers to control their car and access a range of Internet-based products and services. It also helps create an interior that is modern, spacious and uncluttered.

[1] 2013 Full-year global sales of 427,840 cars

For more information please contact: Michele Wallace, mwallace@megamediaworldwide.com,

917-741-5147