Mekonomen – Sweden’s strongest brand for workshop chains

Mekonomen has been awarded Sweden’s strongest brand in the “Car parts and Workshop” industry during the Swedish Brand Award 2014 event. The award is based on a comprehensive survey of Swedish consumers.

The Swedish Brand Award is based on the Nationell Företagsimage* (national corporate image) brand survey, in which Sweden’s consumers provide their opinions on brands. The survey is based on customer satisfaction and brand awareness among Swedish consumers.

“Our diligent branding effort and aim to change an entire industry has given result. In recent years, we have focused the environment through ISO-certification of our stores and workshops, raising the level of our customer service, availability and quality. We have now received an evidence of a job well done – directly from the customers,” says Hanna Ekstrand, Chief Marketing Officer, Mekonomen Group.

For further information, please contact:

Hanna Ekstrand, Marketing Manager, Mekonomen Group

Telephone: +46 (0) 8-464 00 00

Mekonomen AB (publ), Corp. Reg. No. 556392-1971 Box 195 42, 104 32 Stockholm.

Telephone: +46 (0)8-464 00 00, Fax: +46 (0)8-464 00 69

* Nationell Företagsimage (national corporate image) is an annual survey that provides information on what consumers over the age of 18 in Sweden think of various companies, organisations and brands, as well as how familiar they are with each of them. Each industry that is surveyed comprises responses from about 1,000 people and a total of 500 companies in 33 industries are surveyed. The organisations behind the survey and award are the survey company Evimetrix and the branding agency XperienceGroup. Read more at www.swedishbrandaward.se