Mekonomen Group expands within mobile workshop services by investing in the service company Omnicar Holding AB
Mekonomen Group acquires 20,5 percent of the Swedish service company Omnicar Holding AB, which offers mobile car service and digital sales of electric cars. Omnicar's services are offered in Denmark with planned expansion also to Sweden and Norway. Mobile workshop services are a rapidly growing trend that is appreciated by both companies and individuals.
Mekonomen Group strategically views mobile workshop services as a complement to services performed in workshops. Mobile car service can be performed in most places, for example at workplaces and homes.
“We are glad to ally ourselves with the innovative team at Omnicar. With Omnicar's services, we broaden our offer with greater choice for customers to a simpler car life. With our size, we will be able to contribute to Omincar's growth and expansion to more markets in the Nordic region”, says Petra Bendelin, Director of Business development and Strategy at Mekonomen Group.
As the first mobile service provider in Denmark, Omnicar has offered mobile services since the autumn of 2020 and quickly built up a wide customer base among companies as well as private individuals.
“We are pleased to welcome Mekonomen as a partner in Omnicar Holding AB. We have developed a unique concept that offers customers a 5-star convenience-based car service. Why drive to a workshop when Omnicar can service your car where it suits you best. In 2021, we have also developed a comprehensive IT platform that gives the business good conditions to grow in a unique and scalable way. As a part owner and strategic partner, Mekonomen will be able to contribute very well to this journey, including to our expansion in the coming years.”, says Mikkel K. Christensen, CEO at Omnicar Holding AB.
About Omnicar Holding AB:
OmnicarService was founded in 2020 as the first mobile car service company in Denmark. The company had sales of SEK 18 million in 2021 and currently has 12 mobile service technicians in Denmark, with advanced expansion plans in both Sweden and Norway. OmnicarService has already performed over 3,500 services to Danish companies and individuals with a customer satisfaction of 4.9 out of 5.0 (Trustpilot). Omnicar holding AB is listed on the Spotlight stock market under the ticker code OMNI.
For further information, please contact:
Petra Bendelin, Director Business development and Strategy, Mekonomen Group
Telephone: +46 (0)8 464 00 00, Email: petra.bendelin@mekonomengroup.com
Mikkel K. Christensen, CEO Omnicar Holding AB
Telephone: +45 23 31 16 89, Email: mkc@omnicar.dk
