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ALLERGY RELIEF HOUSE

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MEDIA INVITATION

VANCOUVER, B.C.–Merck Consumer Care invite the media to a press briefing on Monday, April 29, 2013 at 10:30 a.m. at TD Plaza at Pacific Centre Mall, to talk about allergy symptoms, impacts and treatment options.

Building on the success of the Allergy Clinics over the last few years, Merck Consumer Care breaks new ground this year with the ALLERGY RELIEF HOUSE, which will be making its first stop at TD Plaza at Pacific Centre Mall from April 29 to May 5.

A house made especially for the occasion will be set up and brand ambassadors will be available to provide useful information to people affected by allergy symptoms. Over seven days, the public will be guided by the Allergy Relief House team through different rooms of the house to learn more about allergy triggers and symptoms. Upon entering the Allergy Relief House, consumers will be greeted by a brand ambassador, who will give them a digital questionnaire about their allergies to quickly assess their needs. They will then receive a personalized profile of their allergy sufferer type. People will also have the chance to take a close-up look at allergens projected on a 3D TV screen that will demonstrate the impact of allergens in the human body.

Consumers will then be directed to either the Aerius® or Claritin® rooms.

In the Aerius® Room, people will be able to view allergens through microscopes, get more information about the brand and learn tips for managing their allergy symptoms.

In the Claritin® Room, consumers will be invited to participate in a quiz about indoor and outdoor allergies on digital kiosks. The questions will also help visitors learn how to better control their individual allergy symptoms.

Next, consumers will visit the hydraSense® Room, where informative videos will teach them how to properly use the products and ambassadors will share general information about hydraSense.

Finally, participants, allergy sufferers – or those who have someone they know affected by allergies – will be invited to visit the Health section outdoors. Here they will have the opportunity to meet with an allergist, who will answer their questions and provide key information on allergy symptoms relief.

The objective of this initiative is to provide the general public with easy access to useful information on allergy symptoms and Merck Consumer Care products.

REMINDER

When:        Monday, April 29, 2013 at 10:30 a.m.

Who:          Merck Consumer Care and the presence of Dr. Michael Mandl, Allergist

What:         Press briefing on allergies

Why:          Provide key information on allergy symptoms, treatment options and Merck Consumer Care products

Where:       MERCK Allergy Relief House

                   TD Plaza at Pacific Centre Mall

                   Corner of Granville and Georgia, Vancouver

schedule and venue of the allergy relief house

TD Plaza at Pacific Centre Mall (Corner of Granville and Georgia, Vancouver)

  • Monday, April 29        8:00 a.m. to 9:00 p.m.
  • Tuesday, April 30       8:00 a.m. to 9:00 p.m.
  • Wednesday, May 1    8:00 a.m. to 9:00 p.m.
  • Thursday, May 2        8:00 a.m. to 9:00 p.m.
  • Friday, May 3             8:00 a.m. to 9:00 p.m.
  • Saturday, May 4         10:00 a.m. to 7:00 p.m.
  • Sunday, May 5           10:00 a.m. to 7:00 p.m.

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For more information or to confirm your attendance, please contact:

JILL KENNEY

jill@getfreshpr.com

(778) 837-112

Merck Consumer Care