METRO LAUNCHES EDITION IN LISBON
Metro International S.A. (“Metro”), the international newspaper group, today announced that it has launched its first Portuguese edition in Lisbon.
The Lisbon edition of Metro is being distributed free of charge this morning by hand and from racks at strategic locations in Portugal’s capital city, including subway stations through an exclusive distribution contract with Metropolitano de Lisboa. The number of copies will gradually increase to 100,000 in the beginning of 2005. The first two issues, 30th and 31st of December, will feature regular local, national and international news and a summary of the most important news of 2004. Metro International is the majority shareholder in the joint venture printing the Lisbon paper with a 65% stake, while Grupo Media Capital, SGPS, SA will control the remaining 35%. Metro will manage the operations while Media Capital will provide editorial content. Pelle Törnberg, President and CEO, commented: “This launch reflects the increasing demand from advertisers to reach a new generation of newspaper readers in Europe’s largest cities. The partnership with Media Capital is working very well and Metro Lisbon will add further to Metro’s unique pan-European footprint” For further information, please visit www.metro.lu, email info@metro.lu or contact: Pelle Törnberg, President & CEO tel: +44 (0) 20 7016 1300 Henrik Persson, Corporate Communications tel: +46 (0) 8 562 000 87