METRO LAUNCHES EDITION IN NICE
Metro International S.A. (“Metro”), the international newspaper group, today announced the continuation of its organic expansion in France with the launch of a new edition in Nice. By launching in Nice, Metro has reached its target of being established in 10 French cities before year-end 2004. Metro France already publishes daily editions in Paris/Ile-de-France, Lyons, Marseilles and its region (Aix-en-Provence, Aubagne, Toulon), Toulouse, Lille and Bordeaux.
25,000 copies of Metro are being distributed in Nice this morning by hand in the city centre and through a network of exclusive distribution partners (Unibail, McDonald’s and Sodexho). The paper is a 16-20 pages full-colour newspaper and will be printed Monday to Friday. Metro now has a combined circulation of 580,000 copies in France and attracts more than 1.8 million daily readers. Metro France delivers a consistently young, urban and well-educated audience. The newspaper advertising market in France is estimated to be worth US$ 1.4 billion annually. Pelle Törnberg, President and CEO, commented: “Metro is now present in ten of the largest cities in France and thereby confirms its position as the leader in the free daily press in Europe’s third largest advertising market. This expansion reflects Metro’s ability to deliver an attractive audience with a high quality daily news product”. For further information, please visit www.metro.lu, email email@example.com or contact: Pelle Törnberg, President & CEO tel: +44 (0) 20 7016 1300 Henrik Persson, Corporate Communications tel: +46 (8) 562 000 87