Täby Galopp chooses Everyday
TÄBY GALOPP CHOOSES EVERYDAY Metro International S.A. ("Metro"), the leading international publisher of free daily newspapers, announced today that Everyday, the free evening paper it publishes in Stockholm, Sweden, has signed a long-term contract with Täby Galopp, a horse-racing circuit near Stockholm. Under the agreement, Täby Galopp will allocate three-quarters of its media spend in 2001 to advertisements in Everyday. The racecourse will also arrange "family days" in collaboration with Club Everyday, the readers' loyalty club. "We advertised on the back cover of Everyday in January and broke our attendance record, " commented Patrik Jacobsson, Marketing Manager for Täby Galopp . "We obviously make a much bigger impression by advertising in Everyday than we have done in other mediaso we have now chosen Everyday as our long-term partner." Together, Täby Galopp and Club Everyday will arrange two family days in 2001: one in May and one in August. Club Everyday is the evening paper's counterpart to Club Metro, the successful members' club for readers of Metro. Membership is free and provides many benefits, as well as serving as a strong link between readers and the newspaper. Everyday was launched as an evening paper in Stockholm in August 2000. According to the most recent survey by SIFO/Orvesto, the newspaper has 244,000 readers. Everyday has steadily strengthened its sales organization and streamlined distribution, including an increase in the number of distribution points in Stockholm. The newspaper is now available at the central rail station in Stockholm, a crossroads for many commuters and long-distance travelers in the capital region. Metro International S.A. publishes and distributes free daily newspapers, comprising 17 editions in 13 countries: Stockholm (Metro and Everyday), Gothenburg (Metro), Malmö (Metro), Helsinki (Metro), Prague (Metro), Budapest (Metro), the Netherlands (Metro), Zurich (Metropol), Santiago (MTG), Rome (Metro), Philadelphia (Metro), Toronto (Metro), Buenos Aires (PubliMetro), Milan (Metro), Warsaw (Metro), and Athens (Metrorama). Metro International S.A. 'A' and 'B' shares are listed on the OM Stockholm Exchange O List and on the NASDAQ National market (symbols: MTROA and MTROB). For further details, please visit www.metro.lu, send e-mail to info@sharedvalue.net, or contact: Pelle Törnberg, President & CEO +44 (0) 20 7408 0230 Staffan Samuelson, +46 (8) 402 99 00 Matthew Hooper - Corporate Communications+44 (0) 20 7321 5010 ------------------------------------------------------------ This information was brought to you by BIT http://www.bit.se The following files are available for download: http://www.bit.se/bitonline/2001/02/14/20010213BIT01530/bit0001.doc http://www.bit.se/bitonline/2001/02/14/20010213BIT01530/bit0001.pdf