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Consistency plays a major role in the long standing relationship between Fazer Confectionery, SCA Packaging and M-real

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30/01/2009
Press release 30.01.2009


Consistency plays a major role in supporting the long-standing relationship
between Fazer Confectionery, Finland's leading confectionery company, and
M-real Consumer Packaging.  M-real's Kemiart Lite has now been used for over 10
years as the surface liner in Fazer's 3 kg and 2.5 kg corrugated wholesaler
packages, flexo printed by SCA Packaging.  Today there are 11 different Fazer
products packed in this type of package, and the use of coated Kemiart Lite
results in consistently correct brand colours and a good-looking surface from
one production run to another. 

Fazer has three confectionery factories located in Finland, making chocolate
products, sugar confectionery and chewing gum.  It is a leading player in the
Baltic region and has a portfolio of strong brands including Karl Fazer,
Geisha, Dumle, Tutti Frutti, Pantteri, Marianne and Xylident. 

“Packaging plays an important role in Fazer's branding - it has to support the
brand and brand strategy,” says Kati Randell, Packaging Development Manager of
Fazer Confectionery.  “Packaging has to communicate the values and essence of
the brand.  The design, shape, and feel of the material are all important, as
well as the written and visual information about the products on the package. 

“The Kemiart Lite wholesaler packages are designed to be used both as
protection during transit and as shelf-ready packages.  Retail readiness will
have even more importance in the future, and we continue to make further
developments in this field,” adds Kati.  “Box strength and stability will
therefore be of great importance to Fazer when choosing the type of packaging
and material, especially when the boxes also serve as transport packages.” 

SCA Packaging's Tampere, Finland, plant has been supplying Fazer Confectionery
with flexo post-printed packages since coated Kemiart Lite was first
introduced.  It has been active in co-operation with M-real Kemiart Liners in
developing coated white top kraftliners and solutions for high-quality printing
on corrugated board.  “Our mutual aim was to create more value for our
customers, who see the great benefit of premium printing quality in boosting
sales, as most consumers make buying decisions at the shelf,” says Kari Ollila,
Marketing Director of SCA Packaging. 

“The quality consistency of Kemiart Lite results in good runnability that
contributes to efficient and consistent converting at our plant. Fazer has
always been demanding on quality issues during its long relationship with SCA. 
It is extremely important to maintain their exact brand colours in every single
delivery we produce,” adds Kari Ollila.  “Environmental issues also play an
important role for both companies, resulting in the decision five years ago by
SCA Packaging to use copperless inks only.  We are still the only box supplier
in Finland to use exclusively copper-free inks, providing our customers with a
more environmentally acceptable solution.” 

Link to the photo:
http://databank.metsaliitto.com/metsaliitto/mreal.jsp?x=6056689&i=60165477025320
556149721424686511856665 

NOTES TO EDITORS:
The full range of Kemiart liners, available globally through M-real's sales and
logistics network, includes: 

Kemiart Graph (115-250 gsm): a coated white top kraftliner for flexo, offset
and screen printing. Specially developed for flexo preprint, high-quality flexo
postprint and offset, Kemiart Graph enables the printing of half-tone pictures
and colours with excellent gloss and colour density. 

Kemiart Lite (130-230 gsm): a coated white top kraftliner suitable for flexo
printing. Kemiart Lite has high converting productivity and enables the
postprinting of half-tone pictures with good gloss and colour density. 

Kemiart Ultra (135, 175 gsm): a coated white top kraftliner especially designed
for high quality in-line and conventional flexo postprint.  Excellent total
productivity in corrugating and printing. 

Kemiart Brite (110-200 gsm): a white top kraftliner suitable for flexo printing
with high strength even in low basis weights and strength stability in
different climates.  Ideal for retail packages with large colour-printed areas
and line pictures requiring excellent contrast. 

For further information please contact M-real Consumer Packaging:

Ritva Mönkäre, Marketing Manager
Mobile +358 (0)50 598 7012
E-mail: ritva.monkare@m-real.com

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