Fazer's chocolate Christmas calendar reduces plastic use
Metsä Board Corporation press release 07.11.2022
Fazer is launching a chocolate Christmas calendar made from lightweight and recyclable dispersion coated paperboard from Metsä Board, part of Metsä Group. The choice of material will reduce plastic use by 1,200 kg per year compared to the PE coated board used previously and will also improve recycling of the calendar. The wood fibre used in Fazer's Christmas calendar can be fully recycled.
The lightweight paperboard used in the calendar supports the circular economy and reduces waste. Thanks to the lightweight and resource-efficient design, the carbon footprint of the calendar carton is also one quarter lower than the previous one.
"Climate change mitigation and the circular economy are important themes for Fazer. The material change for the Christmas calendar is part of Fazer's responsible packaging programme which consists of three elements: reducing the amount of packaging materials used, developing completely new types of more ecological packaging solutions, and improving the recyclability of packaging" says Piia Soininen-Tengvall, Packaging Development Director at Fazer. "Chocolate calendars need a layer to protect the chocolate, which is usually plastic. This year we are replacing the PE coated material with recyclable Metsä Board paperboard."
"Our fresh fibre board is a safe choice for Christmas calendars, especially when the chocolate is in direct contact with the board. In addition, our dispersion coated board has neutral sensory properties. In practice, this means that the chocolate in the calendars retains its excellent taste until the consumer receives it as intended," says Olli Haaranoja, Sales Director at Metsä Board.
For further information:
Marjo Halonen, VP Communications, Metsä Board
Mobile: +358 (0)50 598 7046
Email: marjo.halonen@metsagroup.com
Metsä Board
https://www.metsagroup.com/metsaboard
Metsä Board is a leading European producer of premium fresh fibre paperboards. We focus on lightweight and high-quality folding boxboards, food service boards and white kraftliners. The pure fresh fibres we use in our products are a renewable and recyclable resource, that can be traced back to sustainably managed northern forests. We are a forerunner in sustainability, and we aim to have completely fossil free mills and raw materials by the end of 2030.
Together with our customers we develop innovative packaging solutions to create better consumer experiences with less environmental impact. In 2021 our sales totaled EUR 2.1 billion, and we have around 2,400 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.
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Metsä Group
https://www.metsagroup.com
Metsä Group leads the way in the bioeconomy. We invest in growth, developing bioproducts and a fossil free future. The raw material for our products is renewable wood from sustainably managed northern forests. We focus on the growth sectors of the forest industry: wood supply and forest services, wood products, pulp, fresh fibre paperboards, and tissue and greaseproof papers.
Metsä Group’s annual sales is approximately EUR 6 billion, and we have around 9,500 employees in 30 countries. Our international Group has its roots in the Finnish forest: our parent company is Metsäliitto Cooperative owned by nearly 100,000 forest owners.
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