Is this the most beautiful cosmetics calendar? The unique structure of the calendar, created in collaboration with LUMENE, Metsä Board, and Van Genechten, makes it particularly impressive
Metsä Board Corporation press release 21.11.2024
What is the most beautiful cosmetics calendar of Christmas 2024? If you are looking for fresh and visually appealing elegance with northern spirit, the answer is LUMENE’s luxurious beauty advent calendar, designed and manufactured together with LUMENE, Metsä Board, and packaging converter Van Genechten Packaging.
What makes LUMENE's cosmetics calendar especially impressive and unique is its innovative, multi-dimensional structure. The visual beauty of the advent calendar is further enhanced by its stylish graphic design, featuring domestic berries and Nordic winter scenery. It is entirely made of Metsä Board's folding boxboard, and it can be recycled in the paperboard collection after Christmas.
The calendar was designed in virtual workshops organised by Metsä Board together with LUMENE and Van Genechten Packaging’s team in Riga. The aim of the collaboration was to create a calendar in line with LUMENE's brand, drawing inspiration from Nordic nature and enhancing the experiential consumer experience.
“The advent calendar is designed to create a visually stunning and immersive experience. The exterior captures the beauty of the northern landscape. The 3D embossing on the calendar’s surface adds a tactile feel to the illustration’s frozen flowers. The translucent holographic foil creates a magical sparkle, giving a festive, enchanting finish,” says Essi Arola, LUMENE’s Sustainability & Packaging Director.
"This year’s LUMENE cosmetics calendar has several dimensions. The innovative calendar part with product packages is hidden inside an outer package, which is closed by a separate sleeve. The concept forms a three-dimensional entity, both in terms of structure and graphics," says packaging designer Iiro Numminen from Metsä Board's packaging design team.
"The doors of the advent calendar are built from boxes of different shapes, which, when repeated, form a flower pattern. This innovative structure makes the interior particularly impressive, but also easy to manufacture," describes Numminen.
The calendar is made from MetsäBoard Prime FBB Bright and MetsäBoard Pro FBB Bright folding boxboards, which are made from renewable wood fibres and are easy to recycle. The excellent surface smoothness and high brightness of the board ensures that the winter landscape looks stunning on the outer packaging of the calendar as well as on the protective sleeve.
For further information:
Marjo Halonen, VP Communications, Metsä Board
Mobile: +358 (0)50 598 7046
Email: marjo.halonen@metsagroup.com
Metsä Board
metsagroup.com/metsaboard
Metsä Board is a producer of lightweight and high-quality folding boxboards, food service boards and white kraftliners. The pure fresh fibres we use in our products are a safe, renewable and recyclable resource, that can be traced back to northern forests. We aim to have completely fossil free mills and raw materials by the end of 2030. We promote a culture of diversity, equality and inclusion.
Metsä Board is listed on the Nasdaq Helsinki. In 2023 our sales totalled EUR 1.9 billion, and we have around 2,300 employees. Metsä Board is part of Metsä Group, whose parent company Metsäliitto Cooperative is owned by over 90,000 Finnish forest owners. The sales of the whole Metsä Group were EUR 6.1 billion.
