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M-real launches new Simcastor Wet Strength label papers

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01/07/2008
Press release 1.7.2008


M-real Consumer Packaging has launched two new fully wet strength label papers,
Simcastor Label WS, a supercalendered label, and Simcastor Label WSE, a linen
embossed label, aimed at the expanding beer and beverage market.  Thanks to
their excellent functionality throughout the value chain, the label papers are
ideal for glass or PET bottles. 

Both Simcastor Label WS and Simcastor Label WSE offer full wet-strength, in the
manufacturing process, in chiller cabinets in wholesale and retail
environments, and in the home.  The labels are available in three basis weights
of 70, 75 and 80 g/m2, and they are alkaline resistant. 

Simcastor Label WS and WSE provide excellent functionality throughout the value
chain: 

Printing: they are suitable for printing by sheet-fed offset, gravure and
flexo, offering good dimensional stability 
Metallising: suitable as a base for vacuum metallising 
Die cutting: the labels have good lay-flat characteristics and give a good die
cutting result 
Labelling: their reverse side treatment allows for easy glueing and curl
control, and they are suitable for today's fast bottling lines. 
Logistics: help nurture brand identity in retail stores and restaurants. Ideal
for cold storage. 
Washing: the labels can be removed in one piece in an alkaline washing process. 
Recycling: bottles are easily recycled, and removed labels can also be
incinerated. 
Eija Weckström-Rita, Sales Director of M-real Consumer Packaging says:
“Following a successful launch in Russia and CIS, we are now looking to expand
the sales of Simcastor WS and WSE into new markets.  They are the right
products at the right time - being made from a sustainable material, paper -
yet making no compromise on quality or performance.  And with more
environmentally-aware consumers returning bottles or sending them to be
recycled, labels that remove easily make the process much more efficient. ” 

Simcastor Label papers are produced at M-real Simpele Mill in Finland,
manufactured to high environmental and quality standards that include PEFC
Chain of Custody, ISO 9001, ISO 14001 and ISO 22000.  They are available in
both sheets and reels, and have good availability thanks to short production
cycles. 

Link to photo:
http://databank.metsaliitto.com/metsaliitto/mreal.jsp?x=6049156&i=24721315667105
222169689824247198118204105226 

NOTES TO EDITORS:

The full range of Simcastor label papers includes:

Simcastor Plus: standard label paper suitable for cans, jars and wrappings.
Simcastor Label: light wet strength label paper for beverages.
Simcastor Label WS: full wet strength label paper for beverages.
Simcastor Label WSE: full wet strength label paper for beverages, with linen
embossing 

For further information please contact M-real Consumer Packaging:

Eija Weckström-Rita, Sales Director
Mobile: +358 50 598 8521
E-mail: eija.weckstrom-rita(at)m-real.com

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