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M-real presents Kemiart forerunner award 2007 to Veuve Clicquot Ponsardin and its packaging supplier, Seyfert Champagne

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21/12/2007
Press release 21.12.2007


The Kemiart Forerunner 2007 Award has been presented by M-real Consumer
Packaging to the French champagne producer, Veuve Clicquot Ponsardin (VCP) and
its corrugated packaging supplier, Seyfert Packaging Champagne.  The prize was
awarded for VCP's two different corrugated packages of which one is for six
CellarBoxes containing champagne bottles and another is for a set of a
champagne bottle and cooler.  Kemiart Ultra is used as the surface liner in
these packages. 

“It is essential for VCP that the packages used to display our rare vintage
champagnes in retail stores convey all properties of the brand - luxury,
quality and innovation,” says Fabien Gaudard, R&D Manager Champagne of Veuve
Clicquot Ponsardin. 

By choosing Kemiart Ultra as a surface liner VCP achieved optimised print
results, the correct brand colour shades, and a metallic surface effect
resembling the sheen of its aluminium CellarBox. Seyfert used its ED Seytec
corrugated structure, which provides an even print result and excellent box
strength.  With Kemiart Ultra it was easy to achieve the desired print result
on time and within budget. 

Now for its seventh time, the annual Kemiart Forerunner Award is presented to
companies in the industry that have created innovative brand packaging using
M-real's Kemiart coated liners. To qualify for the Kemiart Forerunner Award,
they must have developed new end-use applications for coated liners or created
packaging designs that add value to branded products.  Award-winning companies
are those that recognise the power of packaging and the importance of combining
an effective graphic message with accurate colour shade control. 

For further information, please contact M-real Consumer Packaging:

Mr Juha Lounasvaara, Vice President, Containerboards
Tel.          +358 (0)10 469 4624
Mobile      +358 (0)50 598 9569
Email        juha.lounasvaara@m-real.com

Ms Tiina-Liisa Salomaa, Marketing Communications Manager
Tel.          +358 (0)10 469 1559
Mobile      +358 (50) 598 9177
Email        tiina-liisa.salomaa@m-real.com

NOTES TO EDITORS:

The full range of Kemiart liners, available globally through M-real's sales and
logistics network, includes: 
Kemiart Graph (115-250 gsm): a coated white top kraftliner for flexo, offset
and screen printing. Specially developed for flexo preprint, high-quality flexo
postprint and offset, Kemiart Graph enables the printing of half-tone pictures
and colours with excellent gloss and colour density. 
Kemiart Lite (130-230 gsm): a coated white top kraftliner suitable for flexo
printing. Kemiart Lite has high converting productivity and enables the
postprinting of half-tone pictures with good gloss and colour density. 
Kemiart Ultra (135, 175 gsm): a coated white top kraftliner especially designed
for high quality in-line and conventional flexo postprint.  Excellent total
productivity in corrugating and printing. 
Kemiart Brite (110-200 gsm): a white top kraftliner suitable for flexo printing
with high strength even in low basis weights and strength stability in
different climates.  Ideal for retail packages with large colour-printed areas
and line pictures requiring excellent contrast. 

Link to photo:
http://databank.metsaliitto.com/metsaliitto/mreal.jsp?x=6045842&i=14786752491381
721162291516199176538184170

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