M-real shows comprehensive range of wallpaper base at Heimtextil Exhibition in Frankfurt
09/01/2008 Press release 9.1.2008
M-real, the world's leading producer of wallpaper base, is showing its extensive product range at Heimtextil 2008, including duplex and simplex wallpaper base as well as non-woven products for special applications. M-real provides a wide range of wallpaper base products for imaginative and practical designs of all types of wallcoverings, and is launching a brand new coated woodfree product for wallcovering end use. “Wallpaper is back in the minds of the consumer, after a steady decline across all major markets in Western Europe and North America,” says Ilkka Mutka, VP Speciality Papers Business, M-real Consumer Packaging. “The trend is now changing, and wallpaper is gaining more and more in popularity, with new and fashionable designs being featured regularly in interiors and home magazines.” M-real Kyro mill's PM3 (paper machine 3) is dedicated completely to wallpaper base production, having a total capacity of 100,000 tonnes per year. Investment by M-real in modern technology has resulted in continuous quality developments, allowing it to meet its customers' expectations and introduce new products such as the non-woven grades. M-real will also demonstrate its commitment to sustainability, taking into account equally the environment, people, and economics. All M-real mills hold chain of custody certification from forest to product, and support the use of certified wood. M-real continues to reduce emissions and energy consumption in production. The wallpaper base production units are a part of M-real Consumer Packaging Business Area, a core business area of M-real. With decades of experience, M-real now serves customers worldwide. Notes to editors: The full range of wallpaper base, available globally through M-real's sales and logistics network, includes: Cresta D Uncoated peelable and spongeable wallpaper base Cresta D OBA Uncoated peelable and spongeable FWA-containing wallpaper base Cresta D1 Single-coated peelable and spongeable wallpaper base Cresta D2 Double-coated peelable wallpaper base Cresta M Single-layer mechanical wallpaper base Cresta MB Single-layer high-bulk mechanical wallpaper base Cresta NG Uncoated wood-containing non-woven Cresta NG2 Coated wood-containing non-woven Cresta CT Coated woodfree facing for laminated wallcoverings M-real is one of the leading producers of paperboard and paper in Europe. The company's customers include publishers, printers, carton printers, paper merchants, office suppliers and well-known consumer brand manufacturers. M-real supports its customer´s businesses by providing quality papers and paperboard for consumer packaging, communications and advertising end-uses. Together with its customers and partners, M-real develops products and solutions for demanding end-uses, such as magazines, art books, brochures, direct mail, and office papers. The company's paperboard is used for packaging of beauty and healthcare products, cigarettes, branded food and consumer durables. M-real's business areas are Consumer Packaging, Graphic Papers and Office Papers. M-real is headquartered in Finland. The company's sales are EUR 5.6 billion, and it employs over 12,000 people. M-real, which is part of the Metsäliitto Group, is listed on the OMX Nordic Exchange Helsinki. Metsäliitto Group is the eight largest forest industry groups in the world with sales of EUR 8.5 billion. For further information please contact: Mr Ilkka Mutka, VP Speciality Papers Business, M-real Consumer Packaging Tel. + 49 171 4440996 e-mail: ilkka.mutka@m-real.com Link to a photo: http://databank.metsaliitto.com/metsaliitto/mreal.jsp?x=6046119&i=28125648418313 913839648261795584120172