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M-real upgrades Avanta boards to offer superior printability with a more generous yield

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07/03/2007
Press release 7.3.2007


M-real's high performance paperboards, Avanta Ultra and Avanta Prima, have been
upgraded, and now offer superior printability combined with a more generous
yield.  The virgin fibre Avanta grades are especially designed for demanding
end uses such as beautycare packaging, while Avanta Prima is also ideal for
healthcare end uses. 

Foilability of Avanta Ultra is now improved, as a result of its higher visual
smoothness. Its brightness has been increased from 89% to 90% ISO brightness,
providing even better colour contrast, wide colour range and quick colour
matching. 

Both Avanta Ultra and Avanta Prima have been light-weighted by 2-4%, but
without loss of thickness and stiffness.  Lightweighting gives better yield per
tonne, providing cost savings across the whole supply chain from converter to
consumer, as well as improved sustainability. 

The moisture content of both Avanta Ultra and Avanta Prima has increased,
enhancing the cutting and creasing properties of the boards.  In addition, the
consistency of both grades has been improved due to tighter grammage tolerance. 

Production of the improved grades started at M-real's Kyro Mill (in Finland)
from 1st March 2007. 

-          ends -

NOTES TO EDITORS:

Avanta Ultra:  A fully coated folding boxboard (GC1) for beautycare and other
demanding packaging.  Suitable for offset, gravure and flexo printing. 

Avanta Prima: A fully coated folding boxboard (GC2) for healthcare, beautycare,
food and consumer durable packaging.  Suitable for offset, gravure and flexo
printing. 

Link to photo:
http://databank.metsaliitto.com/metsaliitto/mreal.jsp?x=6035043&i=12749232197173
132132521583112966223125154242 

M-real Corporation, headquartered in Finland and employing over 14,000 people,
is a European paper and paperboard company, providing premium solutions for
consumer packaging, communications and advertising end-uses. Through its
worldwide sales network, M-real serves its customers who mostly comprise
publishers, printers, paper merchants, offices and well-known consumer product
companies and carton printers. 

 M-real is listed on the Helsinki Stock Exchange. In 2006, the sales of the
company were EUR 5.6 billion.  www.m-real.com 

For further information please contact:

Mr. Markku Romano, Vice President New Accounts, M-real Consumer Packaging
Tel: +32 (0)2 227 66 60
E-mail: markku.romano@m-real.com

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