English

Marabou chocolate multipacks combine Carta Solida with corrugated board for printability with strength

Report this content 
01/02/2010
M-real Corporation press release 1 February 2010 at 10.30 EET


Marabou chocolate multipacks combine Carta Solida with corrugated board for
printability with strength 


Giant multipacks of Marabou Chocolate bars, designed to be used as prizes in
theme parks, posed a challenge if the packs were to reproduce the look of
standard size wrappers. A folding boxboard on its own would not be strong
enough to protect all twenty 100g bars in the pack, and a corrugated liner
would not possess all the required printing qualities. 

The solution found by converters Smurfit Kappa Lithopac in Sweden was to
litho-laminate M-real's Carta Solida folding boxboard onto a corrugated board
after offset printing.  Carta Solida has the high whiteness and gloss to
reproduce brand colours and images accurately, and combines high bulk with a
light weight. It is available in sheets, allowing for flexibility in print
runs, and Carta Solida's excellent creasability makes it ideal for the
multipack. 

Marabou is one of the top selling chocolate brands in Sweden and is popular
internationally. The company was acquired by Kraft in 1993. 

Carta Solida is a fully coated bleached paperboard with a white back, one of
M-real's range of virgin-fibre based cartonboards. It is recommended for
graphics and high-quality packaging, and available in 185-320 gsm. 

Link to photo: 
http://databank.metsaliitto.com/metsaliitto/mreal.jsp?x=6063917&i=94233149409798
21473482196199196248410 

For further information please contact M-real Consumer Packaging:
Ritva Mönkäre, Marketing Manager
Mobile +358 (0)50 598 7012
E-mail: ritva.monkare@m-real.com

Subscribe