Metsä Board and Kouvolan Lakritsi collaborate on innovative paperboard mug packaging
Metsä Board Corporation press release 25.9.2024
Metsä Board, a leading European producer of premium fresh fibre paperboards, has partnered with Finnish confectionery maker Kouvolan Lakritsi to create a new, resealable liquorice mug made of fresh fibre paperboard.
Inspired by paperboard cups, Metsä Board’s packaging design team developed the new paperboard mug with a heat-sealed transparent plastic film that keeps the liquorice fresh. Once opened, the reclosable paperboard cover effectively preserves the liquorice.
The result is a durable, recyclable container that keeps Kouvolan Lakritsi’s famous liquorice fresh while making a strong visual impression on store shelves. The new packaging also addresses common consumer complaints about traditional plastic sweet pouches, such as easy tearing and stickiness, while reducing the use of plastic.
“We had long been thinking whether the sales package for liquorice could be something different than a plastic pouch,” says Timo Nisula, Managing Director at Kouvolan Lakritsi. “The new mug can even be reused as a coffee cup that gives a slight flavour of liquorice in the coffee.”
"Collaborating with our customers is vital in developing paperboard innovations that address their specific needs," says Ilkka Harju, Packaging Services Director at Metsä Board. “By working closely with Kouvolan Lakritsi, we designed a new paperboard solution that aligns with the company’s renowned brand and offers a functional, innovative design."
Kouvolan Lakritsi, a renowned Finnish brand established in 1906, has produced its liquorice with the same recipe since 1960. The cup was manufactured by Kruunukartonki in Finland.
For further information:
Marjo Halonen, VP Communications, Metsä Board
Mobile: +358 (0)50 598 7046
Email: marjo.halonen@metsagroup.com
Metsä Board
metsagroup.com/metsaboard
Metsä Board is a producer of lightweight and high-quality folding boxboards, food service boards and white kraftliners. The pure fresh fibres we use in our products are a safe, renewable and recyclable resource, that can be traced back to northern forests. We aim to have completely fossil free mills and raw materials by the end of 2030. We promote a culture of diversity, equality and inclusion.
Metsä Board is listed on the Nasdaq Helsinki. In 2023 our sales totalled EUR 1.9 billion, and we have around 2,300 employees. Metsä Board is part of Metsä Group, whose parent company Metsäliitto Cooperative is owned by over 90,000 Finnish forest owners. The sales of the whole Metsä Group were EUR 6.1 billion.
