Metsä Board designs easy to recycle beverage packaging
Metsä Board Corporation press release 07.05.2021
Metsä Board, the leading European producer of premium fresh fibre paperboards and part of Metsä Group, has designed a light but strong, easily recyclable packaging for the new Chopin Organic Rye Vodka range at its Excellence Centre in Äänekoski, Finland.
For Podlaska Wytwórnia Wódek “Polmos” S.A., the family-owned distillery that produces the Chopin Vodka brand, it was important that the packaging conveyed the brand ethos, as Joanna Dolińczyk, Marketing Coordinator, Chopin Vodka brand explains: “When we were looking for inspiration for the packaging design of our organic product, we wanted the packaging to reflect its organic production process. We had an extremely enthusiastic vision to create a truly organic and highly ecological packaging with three main goals: purity, whiteness and simplicity.”
The packaging is manufactured using a protective F-flute, with all layers made of lightweight MetsäBoard Natural WKL Bright white kraftliner. The all-white litho-laminated packaging has a light and robust structure based on locking flaps that require no glue. No adhesive, combined with minimal coverage of low migration inks with water-based varnishing, created a package that is safe, stylish and easy to recycle. The packaging was manufactured by Prost-Key Packaging in Poland.
The opening mechanism allows the packaging to be opened and closed several times with ease, whilst also locking the bottle into place. The curved double folds add strength and reveals the bottle when viewed from the side. The whiteness of the design features the word ‘organic’ embossed on the sides and emphasises purity.
Iiro Numminen, Structural Packaging Designer, Metsä Board, commented: “The packaging communicates the brands promise to the consumer in every way. Easy recyclability was also a factor in the design concept as the importance of circular economy is paramount.”
The package was designed and tested at Metsä Board’s Excellence Centre that utilises cutting-edge technology for R&D, packaging design, and paperboard and packaging performance. Here the ambition is to accelerate material and packaging innovation and provide a collaboration platform for customers and technology partners globally.
The packaging is manufactured using the lightweight MetsäBoard Natural WKL Bright white kraftliner, produced at Metsä Board Husum mill. Its fresh fibres are 100% traceable to sustainably managed Northern European forests.
For further information, please contact:
Marjo Halonen, VP Communications, Metsä Board
Mobile: +358 (0)50 598 7046
Email: marjo.halonen@metsagroup.com
Metsä Board
www.metsaboard.com
Metsä Board is a leading European producer of premium fresh fibre paperboards. We focus on lightweight and high-quality folding boxboards, food service boards and white kraftliners. The pure fresh fibres we use in our products are a renewable resource, traceable to origin in sustainably managed northern forests. We are a forerunner in sustainability, and we aim for completely fossil free mills and raw materials by 2030.
Together with our customers we develop innovative packaging solutions to create better consumer experiences with less environmental impact. In 2020, our sales totalled EUR 1.9 billion, and we have about 2,400 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.
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Metsä Group
www.metsagroup.com
Metsä Group leads the way in the bioeconomy. We invest in growth, developing bioproducts and a fossil free future. The raw material for our products is renewable wood from sustainably managed northern forests. We focus on the growth sectors of the forest industry: wood supply and forest services, wood products, pulp, fresh fibre paperboards, and tissue and greaseproof papers.
Metsä Group’s annual sales is approximately EUR 5.5 billion, and we have around 9,200 employees in 30 countries. Our international Group has its roots in the Finnish forest: our parent company is Metsäliitto Cooperative owned by 100,000 forest owners.
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