Metsä Board’s Lidloc design gains further recognition with an iF Design Award 2018
Metsä Board Corporation press release 13 March 2018
Metsä Board, the leading European producer of premium fresh fibre paperboards, is pleased to announce that its revolutionary paperboard cup design, ‘Lidloc’, has won an iF Design Award at a prestigious awards ceremony held at the BMW Welt in Munich on 9 March.
The Lidloc design has broken new ground in paperboard cup design and recognises the increased focus upon developing sustainable packaging. The design has a patent pending and is based upon an extension to a standard cup structure that folds and locks into an integrated lid.
Cyril Drouet, Metsä Board’s Design & Innovation Director has worked closely on this exciting project with his design team. He explains the benefits of this innovative design: “We have designed this to be a one-piece construction that removes the need for a separate plastic lid. It is easy to fold and assemble with a secure lid-locking design. The integrated lid is spill proof and offers extra branding power as it can be printed as one piece with the rest of the cup. The lid also contains an integrated ‘sip’ mechanism for hot beverages as well as being ideal for cold drinks with a straw.”
Lidloc is an example of how Metsä Board develops lighter, more environmentally friendly and more efficient packaging and helps to use the potential of lightweight fresh fibre paperboards in an innovative way.
For over 60 years, the iF Design Award has been recognised the world over as a label for design excellence. The international high-profile jury assessed more than 6,400 entries from 54 countries to determine who would receive this coveted seal of design excellence.
For further information:
Marjo Halonen, VP Communications, Metsä Board
Mobile: +358 (0)50 598 7046
Email: marjo.halonen@metsagroup.com
Metsä Board
www.metsaboard.com
Metsä Board is a leading European producer of premium fresh fibre paperboards including folding boxboards, food service boards and white kraftliners. Our lightweight paperboards are developed to provide better, safer and more sustainable solutions for consumer goods as well as retail-ready and food service applications. We work together with our customers on a global scale to innovate solutions for better consumer experiences with less environmental impact. The pure fresh fibres Metsä Board uses are a renewable resource, traceable to origin in sustainably managed northern forests.
The global sales network of Metsä Board supports customers worldwide, including brand owners, retailers, converters and merchants. In 2017, the company’s sales totalled EUR 1.8 billion, and it has approximately 2,350 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.
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Metsä Group
www.metsagroup.com
Metsä Group is a forerunner in bioeconomy utilising renewable wood from sustainably managed northern forests. Metsä Group focuses on wood supply and forest services, wood products, pulp, fresh fibre paperboards and tissue and cooking papers.
Metsä Group’s sales totalled EUR 5.0 billion in 2017, and it employs approximately 9,100 people. The Group operates in nearly 30 countries. Metsäliitto Cooperative is the parent company of Metsä Group and owned by approximately 104,000 Finnish forest owners.
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