Metsä Board’s takeaway packaging achieves success in a Finnish innovation competition
Metsä Board Corporation press release 8 April 2019
The Helsinki Wholesale Market area launched, in October 2018, an innovation competition aimed at finding new ideas and solutions for the development of services and versatile entrepreneurship. From around 60 entries submitted, the best seven were chosen for a pilot phase. Metsä Board is delighted to announce that one of the selected entries is for its recyclable packaging concept targeted at restaurant takeaway services.
The Metsä Board’s project involves the whole packaging value chain, and these needs formed the basis for the packaging development. In addition, a consumer study was carried out at the beginning of the pilot stage. “The current takeaway packages used by restaurants either have functional challenges or consumers regard them as non-ecological. We also got feedback that current packaging does not fulfil the criteria of premium packaging,” says Leena Yliniemi, Technical Marketing Director from Metsä Board.
The piloted packaging concept is manufactured from Metsä Board’s paperboard which is suitable for direct food contact and is recyclable. Furthermore, the packaging can be easily personalised to the restaurant. The packages are designed and manufactured by a Finnish company, Cadpack Oy. Package Testing & Research Oy is responsible for coordinating the pilot as well as for the consumer study. The pilot project will continue until the end of May 2019.
The innovation competition, funded by the City of Helsinki and Business Finland, was organised to find new technological and other innovative solutions specifically for food and food production, and also packaging, circular economy and clean technologies. The competition jury consisted of members representing the City of Helsinki, the University of Helsinki and the business sector.
For further information, please contact:
Leena Yliniemi, Technical Marketing Director, Metsä Board
Mobile: +358 (0)50 598 9036
Marjo Halonen, VP Communications, Metsä Board
Mobile: +358 (0)50 598 7046
Metsä Board is a leading European producer of premium fresh fibre paperboards including folding boxboards, food service boards and white kraftliners. Our lightweight paperboards are developed to provide better, safer and more sustainable solutions for consumer goods as well as retail-ready and food service applications. We work together with our customers on a global scale to innovate solutions for better consumer experiences with less environmental impact. The pure fresh fibres Metsä Board uses are a renewable resource, traceable to origin in sustainably managed northern forests.
The global sales network of Metsä Board supports customers worldwide, including brand owners, retailers, converters and merchants. In 2018, the company’s sales totalled EUR 1.9 billion, and it has approximately 2,400 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.
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Metsä Group is a forerunner in sustainable bioeconomy utilising renewable wood from sustainably managed northern forests. Metsä Group focuses on wood supply and forest services, wood products, pulp, fresh fibre paperboards and tissue and cooking papers.
In 2018, Metsä Group’s sales totalled EUR 5.7 billion, and it employs approximately 9,300 people. Metsäliitto Cooperative is the parent company of Metsä Group and is owned by approximately 103,000 Finnish forest owners.