Metsä Board skincare gift box wins the Luxe Pack Shanghai 2017 in green Award
Metsä Board has recently won the Luxe Pack Shanghai ’in green’ Award, in the best eco-friendly Packaging Solution category, with its skincare gift box. The skincare packaging concept is designed to promote sustainability while providing a unique user experience.
Metsä Board Corporation press release 2 May 2017
Metsä Board has recently won the Luxe Pack Shanghai ’in green’ Award, in the best eco-friendly Packaging Solution category, with its skincare gift box. The skincare packaging concept is designed to promote sustainability while providing a unique user experience. The concept represents a winning combination of Metsä Board’s pure, lightweight and stiff paperboards and the company’s innovative packaging design service for more ecological and convenient solutions. The brief was to look at ways to improve the traditional secondary paperboard packaging, with a strong emphasis upon sustainability, strengthening brand values and reducing packaging and plastic – without compromising the consumer experience.
The outer box of the skincare gift set offers sharp corners with no overlapping corner folds. The box structure is glueless. The PET window is designed to be easily removable for trouble-free recycling. The three internal boxes each offer different one-step opening and closing mechanisms, enhancing brand value through a unique consumer experience.
The Luxe Pack ‘in green’ Award recognises new eco-friendly designed products which demonstrate a specific positive environmental and sustainable impact.
For further information:
Marjo Halonen, VP Communications, Metsä Board
Mobile: +358 (0)50 598 7046
Email: marjo.halonen(at)metsagroup.com
Cyril Drouet, Design & Innovation Director
Mobile +86 135 2428 2445
E-mail cyril.drouet@metsagroup.com
Metsä Board
www.metsaboard.com
Metsä Board is a leading European producer of folding boxboards and white linerboards made from fresh fibres. Its lightweight paperboards are developed as the perfect fit for consumer goods, retail-ready and food service packaging. The pure fresh fibres Metsä Board uses are a renewable resource, traceable to origin in northern forests.
The global sales network of Metsä Board supports customers worldwide, including brand owners, converters and merchants. In 2016, the company’s sales totalled EUR 1.7 billion, and it has approximately 2,500 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.
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Metsä Group
www.metsagroup.com
Metsä Group is a forerunner in bioeconomy utilising renewable wood from sustainably managed northern forests. Metsä Group focuses on wood supply and forest services, wood products, pulp, fresh fibre paperboards and tissue and cooking papers.
Metsä Group’s sales totalled EUR 4.7 billion in 2016, and it employs approximately 9,300 people. The Group operates in some 30 countries. Metsäliitto Cooperative is the parent company of Metsä Group and owned by approximately 104,000 Finnish forest owners.
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