Metsä-Serla's Annual General Meeting resolved today that the company's new name
is M-real Oyj in Finnish and M-real Corporation in English. The new name will
go into official use after it is entered in the Trade Register approximately on
6 April 2001.
M-real will be introduced as the new company name and corporate identity at all
Metsä-Serla, Modo Paper, UK Paper and Biberist units. M-real will not, however,
come into use in the company's paper merchanting business, which will operate
in line with its own identity. Nor will the change affect Metsä-Tissue
Corporation or Zanders Feinpapiere AG.
The new name M-real is a logical step in implementing the company's strategy,
by virtue of which M-real will become a new kind of paper and packaging company
with a stronger end user focus. In connection with the brand remake, the M-real
company name will assume the position of a common denominator alongside the
company's product names.
President and CEO
For additional information, please contact:
Rauno Heinonen, Vice President,
tel +358 10 46 94940, mobile +358 50 566 8074
Susanna Serlachius, Corporate Brand Manager, tel +358 10 46 94380, mobile +358
50 598 7053
Claus Maxein, Director, Communications,
tel +49 803 580 475, mobile +49 172 7806 263
Sören Back, Director, Communications,
tel +46 663 18 970, mobile +46 705 221 025
Metsä Board is a leading European producer of premium fresh fibre paperboards including folding boxboards, food service boards and white kraftliners. Our lightweight paperboards are developed to provide better, safer and more sustainable solutions for consumer goods as well as retail-ready and food service applications. We work together with our customers on a global scale to innovate solutions for better consumer experiences with less environmental impact. The pure fresh fibres Metsä Board uses are a renewable resource, traceable to origin in sustainably managed northern forests. The global sales network of Metsä Board supports customers worldwide, including brand owners, retailers, converters and merchants. In 2018, the company’s sales totalled EUR 1.9 billion, and it has approximately 2,400 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.