Non-alcoholic sparkling drink in responsible packaging
Metsä Board Corporation press release 17.05.2022
The packaging design team of Metsä Board, part of Metsä Group, was involved in designing a spectacular packaging for a non-alcoholic sparkling beverage. In addition to protecting the bottle, the packaging also forms a beautiful entity with the bottle. The design of both the bottle and the packaging is based on a painting by six-time world boxing champion and artist Eva Wahlström. For every product sold, 50 cents will be donated to the Finnish Cancer Foundation.
"We wanted to bring consumers a product that visually transcends the everyday. The drink gets its flavour from the rose petals, which are also displayed in a striking way on the bottle and packaging," says Kimmo Koivikko of Lasso Drinks, which produced the drink.
"The packaging is open on both the front and the back, forming a frame around the bottle. This also minimises the amount of material needed for the packaging. The product story was printed on the packaging in Finnish and English," says Ilkka Harju, Packaging Services Director, EMEA and APAC, at Metsä Board.
The packaging was produced by Orapac. Its microflute structure has MetsäBoard Pro FBB Bright folding boxboard on its surface. The reverse liner and fluting are MetsäBoard Natural WKL Bright white kraftliner. After use, the packaging is easy to recycle in the paperboard collection.
For further information:
Marjo Halonen, VP Communications, Metsä Board
Mobile: +358 (0)50 598 7046
Email: marjo.halonen@metsagroup.com
Metsä Board
www.metsaboard.com
Metsä Board is a leading European producer of premium fresh fibre paperboards. We focus on lightweight and high-quality folding boxboards, food service boards and white kraftliners. The pure fresh fibres we use in our products are a renewable resource, traceable to origin in sustainably managed northern forests. We are a forerunner in sustainability, and we aim for completely fossil free mills and raw materials by 2030.
Together with our customers we develop innovative packaging solutions to create better consumer experiences with less environmental impact. In 2021, our sales totalled EUR 2.1 billion, and we have about 2,400 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.
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Metsä Group
www.metsagroup.com
Metsä Group leads the way in the bioeconomy. We invest in growth, developing bioproducts and a fossil free future. The raw material for our products is renewable wood from sustainably managed northern forests. We focus on the growth sectors of the forest industry: wood supply and forest services, wood products, pulp, fresh fibre paperboards, and tissue and greaseproof papers.
Metsä Group’s annual sales is approximately EUR 6 billion, and we have around 9,500 employees in 30 countries. Our international Group has its roots in the Finnish forest: our parent company is Metsäliitto Cooperative owned by nearly 100,000 forest owners.
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