Sustainability Unfolded – Metsä Board’s new editorial platform provides straight talk about sustainability
Metsä Board Corporation press release 09.06.2021
The need for easily understandable information regarding sustainability issues is constantly increasing. By creating the ‘Sustainability Unfolded’ platform, Metsä Board, part of Metsä Group, aims to provide a consumer-oriented and fresh way to open up and address sustainability topics, especially in the context of packaging sustainability. The targets are clear: increase understanding, challenge myths, and help make the right everyday choices.
When talking about sustainability, themes like deforestation, climate change, recycling and greenwashing are crucial topics that deserve attention. In the era of information overload, corporations have to find ways to democratise sustainability information and make it more accessible and understandable. Metsä Board decided to tackle this in a new way.
“The way ‘Sustainability Unfolded’ talks about these complex issues is somewhat unconventional for the industrial B2B-sector. The goal is to stimulate and engage the reader, and encourage everyone to look at the topics from a wider viewpoint. We built an editorial platform to make the subject matter more engaging to consume, with intriguing headlines and content that people will want to explore further,” states Marjo Halonen, VP Communications at Metsä Board.
Fact-based and data-driven information is at the core of ‘Sustainability Unfolded’, presented in a way that is easy to digest. The relation to paperboard and packaging is introduced in a wider context.
“Instead of only sharing our own company view, we wanted to tackle the topics from a consumer-oriented and wider viewpoint. Sustainability is a multifaceted topic with many aspects and misconceptions to tackle. We hope that this initiative will help increase a better understanding of these topics and provide people with the necessary information to make the right, conscious and sustainable choices,” Anne Uusitalo, Sustainability Director at Metsä Board says.
The ‘Sustainability Unfolded’ platform features a collection of editorial articles, accompanied with interviews by various professionals and influencers - a diverse group who are sharing their viewpoints and insights, and bringing new perspectives to these important topics.
Learn more on www.sustainabilityunfolded.com
For further information, please contact:
Marjo Halonen, VP Communications, Metsä Board
Mobile: +358 (0)50 598 7046
Email: marjo.halonen@metsagroup.com
Metsä Board
Metsä Board is a leading European producer of premium fresh fibre paperboards. We focus on lightweight and high-quality folding boxboards, food service boards and white kraftliners. The pure fresh fibres we use in our products are a renewable resource, traceable to origin in sustainably managed northern forests. We are a forerunner in sustainability, and we aim for completely fossil free mills and raw materials by 2030.
Together with our customers we develop innovative packaging solutions to create better consumer experiences with less environmental impact. In 2020, our sales totalled EUR 1.9 billion, and we have about 2,400 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.
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Metsä Group
Metsä Group leads the way in the bioeconomy. We invest in growth, developing bioproducts and a fossil free future. The raw material for our products is renewable wood from sustainably managed northern forests. We focus on the growth sectors of the forest industry: wood supply and forest services, wood products, pulp, fresh fibre paperboards, and tissue and greaseproof papers.
Metsä Group’s annual sales is approximately EUR 5.5 billion, and we have around 9,200 employees in 30 countries. Our international Group has its roots in the Finnish forest: our parent company is Metsäliitto Cooperative owned by 100,000 forest owners.
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