Finnforest Corporation's revised operational model and organisation as of 1.9.2003
Starting point: improved customer service
Finnforest is clarifying its business model. The changes now being carried through will strengthen implementation of our strategy, which defines Finnforest's aim as being to achieve leadership of the European market for wood products in the building, retail and industrial end-use segments. The central means of achieving this lie in genuine cooperation between the divisions and product groups, i.e. the One Shop Finnforest operational model. The goals are an unambiguously clearer customer-centredness in the organisation of business processes as well as more efficient capital turnover as a means of achieving higher profitability. A new Sales and Distribution Division is being created within the Corporation and Mr.Timo Kouri, M.Sc. (Engineering), who is a member of the Finnforest Management Board, has been appointed to head it. The new division will ensure implementation of measures - in relation to goods, services, sales and distribution - which add value to a customer's product portfolio. Its task is to guarantee cooperation between Finnforest's sales network, the country-specific organisations and the industrial divisions Solid Wood and Engineered Wood. Management of the sales network and the Market Areas organisation's One Shop model are being strengthened as part of the same restructuring. Mr. Mikko Kilpeläinen, BBA, has been appointed Chief Business Controller of both the Sales and Distribution Division and Finnforest Corporation and also to a seat on the Management Board. His task is to develop results measurement, goal setting and tracking as well as to monitor and ensure their effective functioning in support of our customer-centred operational model. Finnforest's cooperation with subcontractors and environmental matters are being added to the range of product portfolio duties for which Mr. Esa Kosonen, M. Sc. (Engineering), also a member of the Finnforest Management Board, is responsible. Operative Management Board created within the Corporation's Management Board To supervise the One Shop Finnforest operational model, an Operative Management Board (OMB) has been created within the Management Board. It will be chaired by Timo Kouri, who has also been appointed Finnforest Corporation's Chief Operating Officer. The other members of the OMB are: Heikki Castrén, Timo Pekkola, Esa Kosonen and Mikko Kilpeläinen. In the same conjunction, Timo Kouri is being appointed Deputy Chairman of the Finnforest Corporation Management Board, which is chaired by CEO Ari Martonen. The other members and their spheres of responsibility are: Bo Borgström: Finnforest Deputy CEO, Moelven CEO and Market Areas Norway, Sweden, Denmark; Heikki Castrén: Engineered Wood Division, Olli Hirvonen: management systems and remuneration, personnel, legal affairs; Veikko Hoikkala: Market Areas Russia and Far East; Markko Ihamuotila - marketing and communications; Mikko Kilpeläinen: Business Controlling; Esa Kosonen: product portfolio, product procurement, research and development, new products, high-value-added production, environment; Timo Kouri - Sales and Distribution Division, sales network, IT, logistics, Market Areas Holland, Belgium, Italy, North America, Poland, Turkey, Romania, Slovakia, Czech Republic, Hungary; Timo Pekkola - Solid Wood Division, wood procurement, Market Area Finland; Ole Salvén - Market Areas Germany, France, Austria, Spain and Portugal; Matti Sihvonen - strategic management, secretary to the Management Board; Ilkka Silvanto - financial management and financing, risk management, acquisition and alliance analyses, investments and energy; John Tong - key account concept, Finnforest UK and Ireland. For additional information: CEO Ari Martonen, tel. + 358 (0)1046 94870 Finnforest Corporation is Europe's biggest wood products manufacturer and belongs to the Metsäliitto Group. Its two industrial divisions are Solid Wood (sawmilling) and Engineered Wood (processed wood products). Finnforest offers its clients a range of wood-based product and service solution for building, industrial end-use, distribution and retail sale. The Corporation has operations in over 20 countries. The principal actor in Scandinavia is Moelven. Employees total 7,700.