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Katrin embossed hand towel

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09/05/2006


Metsä Tissue's new high performance Katrin embossed hand towel range debuts at
ISSA/INTERCLEAN® 2006 

Metsä Tissue's new complete range of Katrin high performance hand towels will
debut at ISSA/INTERCLEAN® Amsterdam 2006 (Hall 3; Stand No 03.201). 

With concern over health issues in cleaning and viruses such as SARS, MRSA,
hospital acquired infections and now avian flu at their highest ever, society
is finally recognising the importance that proper hand hygiene plays in
preventing the spread of infection. Yet the virtues of proper hand drying with
a quality paper towel are still often misunderstood. 

Considering the fact that during a typical hand wash increased levels of
bacteria will be released from the inner layers of the skin, the importance of
effective hand drying cannot be overstated. In comparison to using air dryers
to dry hands which can actually increase the amount of bacteria on their
surface, using a quality paper towel can significantly reduce their number.
Higher absorbency towels can further improve this with their increased uptake
of moisture from the hands. 

With their revolutionary new embossing pattern, Metsä Tissue's interleaved hand
towel range not only offers superior absorbency but also ultra softness,
strength and greater cost efficiencies. They absorb up to 20% more than
conventional products and soak up water 100% faster for more rapid and
effective hand drying. Just one of the new Katrin towels is sufficient to
completely dry wet hands. 

New Katrin One Stop towels are designed for use in all Katrin dispensers for
touch-free one-by-one dispensing that prevents cross contamination. The new
towels have been independently dermatologically-tested and will not irritate
even the most sensitive of skin, making them ideal for frequent-use
applications such as healthcare and food preparation. 

For further information, please contact:
Doug Bentall and Phil Cleave, Mulberry Marketing Communications Ltd.
Tel: +44 (0)20 7928 7676. Fax: +44 (0)20 7928 7979.
E-mail: dbentall at mulberrymc.com or pcleave at mulberrymc.com

Reader Enquires to: Customer Services, Metsä Tissue Ltd, Marcar House, 13
Parkshot, Richmond Upon Thames, Surrey TW9 2RG. 
E-mail: sales.uk at metsatissue.com Tel: +44 (0)20 8332 2842. Fax: +44 (0)20
8332 2852 
Web: www.metsatissue.com & www.katrin.com

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