Lambi in motion against breast cancer

01/10/2008

Lambi in motion against breast cancer for the third time 

During October month the Nordic consumers will have the opportunity to once
again support work against breast cancer by choosing pink toilet paper and
handkerchiefs as Lambi donates 10 cents for each sold pack of Lambi Satin pink
toilet paper and 5 cents for each sold pink pack of handkerchiefs for the Pink
Ribbon campaign in the Nordic countries and Estonia. 

Pink Ribbon is an international initiative to raise awareness and collect funds
for breast cancer research. The campaign is active in over 40 countries each
year during October month, known also as the breast cancer awareness month, and
it is symbolized by the pink silk ribbon. 

Last year Lambi participated in the Pink Ribbon campaign for the second time in
Sweden and Norway and for the first time in Finland and Denmark, donating close
to 100.000 euros for work against breast cancer. This year Lambi's Pink Ribbon
campaign will also reach Estonia for the first time. The target is to collect
100.000 euros and the donation will be directed to each country's cancer
foundation. 

- “Initially we chose to support the Pink Ribbon for the important cause it is
bringing forward. Of course one of the main reasons when choosing the Pink
Ribbon was the target audience, adult women, which matches perfectly with
Lambi's target group”, Explains Anna Jenkins, Lambi's Brand Director, “but also
the fact that Pink Ribbon is a well organized international fund known across
the Europe has definitely affected our choice, as it enables Lambi to reach its
target group with one single campaign in multiple markets.” 

The pink Lambi Satin toilet paper and handkerchief packages, which both hold
the Nordic Swan ecolabel, will be available only during the campaign period in
October. 

For more information please contact;

Anna Jenkins
Brand Director Lambi
+358 1046 54182