Lambi launches playful new kids concept

Lambi is embracing a new market segment with the launch of its new Lambi Kids
concept across various European markets. The concept features a new
lamb-patterned toilet tissue, a mascot - a cute baby lamb called ‘Lambiz' - and
a range of entertaining on-line activities. 

Most patterned toilet papers are designed only for adults. Lambi Kids is a
product for the whole family, featuring cute lamb characters frolicking against
a background of stars and nebulae. 

“The famous Lambi lamb - traditionally symbolising our products' softness --
has been reworked into a more contemporary version. The Lambiz character also
exists as a toy that you can paint and decorate,” says Lambi's Brand Director
Svenja Eichenberg. 
Lambiz toys are redeemable by collecting campaign codes. The toy comes with
child-safe paints and a paintbrush. Children can also decorate Lambiz virtually
on the Lambi website. 

Lambi Kids toilet paper is available in two lively colour combinations: pink &
turquoise and green & turquoise. The products are sold at all well-stocked
supermarkets. 

Read more at www.lambi.com and www.lambikids.com. 

Additional information:
Svenja Eichenberg, Brand Director, Lambi
Tel. +49 2251 812 277
svenja.eichenberg@metsatissue.com