Life Happens – with Lambi

Metsä Tissue’s Lambi brand is well-known for its soft toilet paper, but the Lambi range doesn’t stop there. Lambi is close to the consumer and has a varied brand offering featured in our new advertising concept: ‘Life Happens – the more you live the more Lambi you need’. In addition to soft toilet paper, the Lambi range also includes household towels, handkerchiefs, napkins and most recently moist wipes. Lambi is with you whatever you do and wherever you go.

Lambi’s new TV ads have been produced to support the refreshed brand concept, the first of them premiered on Finnish TV a few weeks ago, with other countries to follow shortly. The ‘Life Happens’ films will be supported by more specific ads focusing on a specific product or campaign angle.

Summer collection in stores now

In what is now an annual tradition, Lambi has launched its summer collection, which features toilet paper and household towel in summer prints. The Lambi lamb is in ‘holiday mode’, getting everyone in a relaxed summer mood. The household towel package features the same easy-to-open mechanism introduced earlier this spring in Lambi toilet paper packaging.

For more information, please contact:

Moona Pohjola, Lambi Brand Director
Tel. +358 40 8696 074
Email: moona.pohjola@metsagroup.com