Metsä Fibre’s Botnia pulp is now called Metsä pulp
Metsä Fibre press release
Metsä Fibre, part of Metsä Group, is renewing its pulp product brand. The Botnia brand will be replaced by the Metsä brand in all pulp products, services and biochemicals.
We want to strengthen our Metsä brand, and refresh our branding and marketing to focus more on our customers. The pulp branding is new, but the products and product range are exactly the same, with the same Northern wood raw material and guaranteed Metsä Fibre quality.
“We are simplifying the naming of our pulp product and service portfolio by moving our pulp offering under one unified Metsä brand. We are always looking for things to improve and ways to create more added value for our customers, and that’s why our new customer promise is Exceeding Expectations – a commitment that reflects our strategic aim and ambition,” says Ari Harmaala, SVP Sales and Customership, Metsä Fibre.
We are excited to reveal our refreshed branding to our customers, for the first time, next week during our event at London Pulp Week.
More information:
Ari Harmaala, SVP, Sales and Customership, Metsä Fibre, tel. +358 40 575 2704
Metsä Fibre
www.metsafibre.com
Metsä Fibre is a leading producer of bioproducts, biochemicals and bioenergy. Metsä Fibre is the world’s leading producer of bleached softwood pulp and a major producer of sawn timber. Currently employing approximately 1,200 people, the company’s sales in 2018 totalled EUR 2.5 billion. Metsä Fibre is part of Metsä Group.
Metsä Group
www.metsagroup.com
Metsä Group is a forerunner in sustainable bioeconomy utilising renewable wood from sustainably managed northern forests. Metsä Group focuses on wood supply and forest services, wood products, pulp, fresh fibre paperboards and tissue and greaseproof papers.
In 2018, Metsä Group’s sales totalled EUR 5.7 billion, and it employs approximately 9,300 people. Metsäliitto Cooperative is the parent company of Metsä Group and is owned by approximately 103,000 Finnish forest owners.
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