Metsä Tissue joins forces with business and academia for more sustainable tissue manufacturing

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Metsä Tissue is part of an international research team appointed to look into   
ways of enhancing the environmental and economic sustainability of tissue paper 
production. In addition to Metsä Tissue, the team comprises representatives from
Karlstad University, Metso and Södra. Kicking off in June, the three-year       
project has received a donation of 2.5 million Swedish crowns from the Swedish  
KK Foundation.  
                                                                
Metsä Tissue, producer of tissue and cooking papers, is well-known for its      
active environmental work and continuous improvement processes. “This project is
well in line with our strategic targets and today's way of working,” comments   
Lars Warvne, SVP Technology and Operations, Metsä Tissue, which is a part of    
Metsäliitto Group.                                                              

“Sustainability in all our actions is an integral part of our business strategy.
It is also an important criterion in our investment decisions,” he continues.   
“For years we have been minimizing the environmental impact of our products     
throughout their life cycle, from sourcing of raw materials to production and   
consumption right through to their disposal. We have been doing this in         
co-operation with our suppliers, customers, business partners and consumers.” 
  
“We believe that the best results can be reached through networking and in this 
case through co-operation between the business and academic worlds,” adds Jarkko
Kaplin, VP Purchasing from Metsä Tissue.  
                                      
“Karlstad University has been conducting research in the field of tissue for ten
years. A research project focusing on sustainability carried out in co-operation
with industrial partners strengthens our profile as a modern university”,       
concludes Christophe Barbier, Senior Lecturer and Coordinator for the project at
Karlstad University. 
                                                           
Volume-wise, toilet paper and household towels are the most important consumer  
goods made of tissue paper. The project aims to decrease energy consumption in  
tissue manufacturing by optimizing its fibre properties and composition as well 
as the amount of fibres and water used in the process. 
                         
“We are enthusiastic to have this opportunity to take part in such an important 
project working for the good of the environment, consumers and businesses       
alike,” says Kaplin.   
                                                         
The project committee consists of Luciano Beghello, Karlstad University; Sverker
Albertsson, Södra Innovation; Jarkko Kaplin, Metsä Tissue; Ingvar Klerelid,     
Metso and Christophe Barbier, Karlstad University.     
                         
For further information: 
                                                       
Jarkko Kaplin, jarkko.kaplin@metsatissue.com, Tel; +358 1046 54956              
Lars Warvne, lars.warvne@metsatissue.com, Tel; +46 501 27 50 10    
             
Metsä Tissue is a leading tissue paper products supplier to households and      
large-scale consumers in Europe. We are also the world's leading supplier of    
baking and cooking paper products. Our main brands are Lambi, Serla, Mola,      
Tento, Katrin, Fasana and SAGA. We have production in Finland, Germany, Poland, 
Russia, Slovakia and Sweden and we employ some 3150 people. Our turnover is EUR 
890 million. Metsä Tissue is part of the Metsäliitto Group

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