Metsä Tissue to strengthen Katrin brand with new capacity investment
Metsä Tissue Corporation, part of the Metsäliitto Group, has announced its decision to significantly increase the company's Away-from-Home capacity during the coming years.
The company has confirmed an investment of about seven million euros. The targeted location is the Mänttä mill in Finland, with the project scheduled for completion by the first quarter of 2012. “By enhancing our offering and product availability, the coming investment will directly support the Katrin brand's growth targets,” comments Christoph Zeiler, SVP, Away-from-Home. “This regional investment will have a Europe-wide impact. It will help us to enlarge our foothold in our key markets and strengthen the Katrin brand presence there. Additionally the investment will improve the Mänttä mill's cost efficiency.” The Katrin brand is well-known throughout Europe for its active role in the promotion of hygiene. “Our customers and end users are taking an ever increasing interest in good hygiene both at the workplace and in recreational settings. The investment will create opportunities for innovative new product and service concepts which we aim to fulfill with our new resources,” Mr Zeiler concludes. For further information, please contact: Hannu Kottonen, CEO Tel. +358 (0) 1046 54959 Email: hannu.kottonen@metsatissue.com Christoph Zeiler, Senior Vice President, Away from Home Business Area Tel. +49 2684 609-280 Email christoph.zeiler@metsatissue.com Marja-Leena Dahlskog, Communications Manager Tel. +358 (0)1046 55149 Email: marja-leena.dahlskog@metsatissue.com ----- Metsä Tissue's Away-from-Home tissue brand Katrin was founded in 1974 and is today a major European hygiene specialist with solutions to match the diverse needs of workplaces, hotels, spas, hospitals, restaurants, schools and public washrooms. A comprehensive range of Katrin tissue paper products, dispensers, consumables and related services are sold throughout Europe and Russia. Metsä Tissue is a leading tissue paper products supplier to households and large-scale consumers in Europe. We are also the world's leading supplier of baking and cooking paper products. Our main brands are Lambi, Serla, Mola, Tento, Katrin and SAGA. We have production sites based in Finland, Germany, Poland, Russia, Slovakia and Sweden and we have some 3150 employees. Our turnover is EUR 890 million. Metsä Tissue is part of the Metsäliitto Group.