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Network to Grow - with young designers

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Cooperation with university students is giving a new push to Metsä Tissue's
‘Network to Grow' strategy, with several collaborative projects launched over
the past year. Earlier this year, Metsä Tissue organized a design competition
in collaboration with the University of Applied Sciences in Lahti, Finland. 

Metsä Tissue has already made a practice of working with young designers on
print patterns, for example. “This time, the project was more technical: the
task for the competitors - all of whom were students from the Institute of
Design - was to create embossing designs for household towel. The winner, Tony
Dianoff, was awarded a trip to Metsä Tissue's Competence Center Tissue (CCT) in
Raubach, Germany, where he visited the pilot line and napkin design studio at
the Stotzheim mill,” tells Outi Kaikkonen, VP Product Development. 


Metsä Tissue obtained rights to Tony's winning design plus four others by three
young designers. The collaboration with the Institute of Design was initiated
to seek fresh, new ideas for household towel decoration. Tony Dianoff is
currently completing his master's thesis for Nestlé. One of his recent designs
- a mineral water bottle for Polar Spring Oy co-designed with a classmate - is
already in the stores.

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