Lambi and the Finnish Tennis Association get children moving at Lambi Street Tennis Tour events
(Picture: Seppo Samuli)
Metsä Tissue’s Lambi brand has joined the Finnish Tennis Association and Finnish tennis clubs to introduce children and young people to various forms of exercise, especially tennis, at the Lambi Street Tennis Tour events. This year’s event will reach around 15,000 children from 50 to 60 schools. The cooperation began in 2020 and will last until 2022.
“Supporting children’s exercise is part of Lambi’s social responsibility. Through the collaboration, everyday products from sustainably managed Finnish forests become familiar to pupils in a way that suits their lifestyle. For Lambi, responsibility means taking care of the environment and producing tissue papers made of sustainable, renewable raw materials, but also contributing to something that benefits both current and future generations,” says Susanna Varsanpää, Marketing Director, Consumer, Nordics.
The cooperation is based on all three parties’ common wish to promote exercise among children and young people. Lambi and the Tennis Association provide the overall resources for the campaign, while the tennis clubs handle the practical arrangements with schools. Lambi supplies the equipment such as rackets and balls used at the events, and the local tennis clubs organise professional coaches for the schools. The Tour’s ambassador is Jarkko Nieminen, Finland’s most successful singles player of all time.
Jarno Tiusanen, Communication and Marketing Manager for the Tennis Association, is pleased that the Tour has finally reached children again after a year marked by the coronavirus. Events have already been organised from Hanko to Kittilä and from Seinäjoki to Joensuu.
“The coronavirus pandemic caused us problems, but then again, we accomplished brand new things like distance learning materials to help children with their training. Now we’re finally back to physical events. We’re very pleased to have Lambi as our partner in getting children to move and supporting their wellbeing,” says Tiusanen.
For further information, please contact: Katariina Saarela, Brand Manager, Lambi and Serla, Finland and Baltics, tel. +358 40 848 8474, or Joanna Linnermo-Kumpuoja, Communications Manager, tel. +358 40 555 5868, joanna.linnermo-kumpuoja[@]metsagroup.com
Metsä Tissue creates a cleaner everyday life. We are one of the leading tissue paper suppliers in Europe to households and professionals and one of the leading greaseproof paper suppliers globally.
Our brands are Lambi, Serla, Mola, Tento, Katrin and SAGA. With production units in five countries, we employ around 2,500 people. In 2020, our sales totalled EUR 1 billion. Metsä Tissue is part of Metsä Group.