English

mexgrocer.co.uk establishes first mainland Europe franchise in Norway

Report this content

mexgrocer.co.uk, the online food distributer, a Times Top 50 Food Site and one The Independent’s 50 Best Food websites, has announced its first franchise in mainland Europe. mexgrocer.no, the company’s online outlet in Norway launching in January 2014, signals the beginning of the company’s expansion across the continent.

mexgrocer.no will be run by Vanessa Rubio Wergeland and Harald Wergeland. Both have background from the international oil and gas business. Vanessa holds an International Business degree from the University ITESO in Guadalajara, Jalisco. Harald is a Master Mariner and an entrepreneur within offshore installation. The couple met in Ciudad del Carmen, Mexico during an extensive offshore installation project in 2007. Ever since moving to Norway in 2008, they have wanted to import authentic Mexican food, as only Tex-Mex food was available. The first real “Taqueria” opened in Oslo November 2013 and is a customer of mexgrocer.co.uk.

The rise in popularity of Mexican food has seen the British public spend more than £168 million in this sector in the last year. According to The Times, we spent a total of £101million on tortillas and £67.5million on Mexican meal kits - considerably more than the amount spent on the traditional British favourite, the curry.

With almost 34,000 Mexicans now living in the UK, Spain, France and Germany there is a clear market for authentic Mexican foods across mainland Europe. mexgrocer.co.uk is helping local investors meet this growing demand. 

New mexgrocer.co.uk franchisees receive products, branding, infrastructure and business expertise to help them get their new business launched successfully. Marketing, promotion, web design, social networking and SEO support are also offered. mexgrocer.co.uk distributes all the ingredients and helps with customer engagement and inventory management systems. mexgrocer.co.uk offers entrepreneurs the opportunity to launch their own business with a recognised brand with start-up costs from £10,000.

mexgrocer.co.uk sells over 400 products, ranging from generic Mexican-brand tortillas, varieties of dried chillies, spicy sauces and nopales (cactus leaves) beans. Also supplied by the business are Jose Cuervo Margarita Mix, Fresh Tamales, Oaxaca Cheese, Habanero Chili Sauce and kitchenware.

The company specialises in selling and distributing Mexican food products rarely available in UK and European supermarkets. Food supplied by mexgrocer.co.uk is imported directly from Mexico and shipped in the company’s own containers. Mexgrocer.co.uk turns around customer orders from its Luton warehouse in 24 hours.

For further information on authentic Mexican foods products, visit www.mexgrocer.co.uk. 

For more information on establishing a mexgrocer.co.uk franchise, visit www.mexgrocer.co.uk/franchise.html or email katya@mexgrocer.co.uk

Tel: +44 (0) 1582 391 511 (Office)

Tel: +44 (0) 7936 188 890 (Mobile)

Follow us on Twitter: www.twitter.com/mexgrocercouk 

Like us on Facebook: www.facebook.com/mexgrocercouk?fref=ts 

ENDS

For editorial enquiries, contact:

Emma De Maio

redheadPR

Tel: 07921 160 134

Email: emma@redheadpr.co.uk

mexgrocer.co.uk Backgrounder

mexgrocer.co.uk is an online supplier of authentic Mexican groceries and ingredients. The company specialises in selling and distributing Mexican food products not generally available in most UK and European supermarkets. Food supplied by mexgrocer.co.uk is imported directly from Mexico and shipped in the company’s own containers. At its warehouse just north of London, customer orders are turned around in just 24 hours.

The company was founded in 2006. Sol Flamberg and his wife, Monica Anaya Garcia, saw a gap in the market for bona fide Mexican ingredients. After three years, Sol handed the reins of mexgrocer.co.uk to Katya Torres De La Rocha, who has steered the company to its current success.

Katya previously ran a consultancy company and a restaurant in Mexico. Soon after leaving Mexico she started restaurants in London and Madrid. Katya understands that Mexican restaurants in the UK and Europe thrive on using genuine authentic Mexican ingredients and products.

Since taking over mexgrocer.co.uk, Katya has successfully developed the company’s profile and has built a loyal and growing customer base. As the business has grown she has been able to invest in new product lines and a new warehouse and distribution centre.

mexgrocer.co.uk, based in Luton, sells over 400 different products, ranging from generic Mexican-brand flour tortillas to INES Aceite de Aguacate Avocado oil. Other products supplied by mexgrocer.co.uk include:

  • Jose Cuervo Margarita Mix
  • Fresh Tamales
  • Poco Loco Nacho Cheese Sauce
  • Oaxaca Cheese
  • Habanero Chili Sauce

mexgrocer.co.uk publishes traditional Mexican recipes on its website to inspire customers get the very best from the ingredients they buy. The site also sells authentic Mexican utensils and other kitchen items to help consumers prepare delicious meals. The range of utensils available at mexgrocer.co.uk includes:

  • Mexican Wood Molinillo Chocolate Stirrer
  • Molcajete (a traditional, Mexican Pestle & Mortar)
  • A full range of tortilla warmers

For more information, visit http://www.mexgrocer.co.uk/

Follow us on Twitter - @mexgrocercouk

Like us on Facebook  - mexgrocer.co.uk

For editorial, contact redheadPR:
Email Emma De Maio at emma@redheadpr.co.uk
Or call 07921 160 134

Media

Media