’s Katya Torres de la Rocha is announced Business Personality of the Year at LUKAS Awards 2014

Katya Torres de la Rocha, CEO of, has been named Business Personality of the Year and will accept the award at the LUKAS Awards 2014 ceremony which will be held on Wednesday 30 April 2014.

The LUKAS Awards, now in their third year, are the only awards to recognise the contribution of Britain’s one million Latin American, Spanish and Portuguese residents.

Winning the award celebrates Katya’s work in developing into an international brand and establishing Mexican food as a firm favourite in the UK. In recent months has become a exclusive supplier of Mexican food on, been voted one of The Times Top 50 Food Sites and listed as one of the best suppliers in The Independent’s 50 Best Food Websites. In January 2014, the company’s first overseas franchise was launched in Norway.

Speaking about winning the award, Katya said: “I’m ecstatic to win Business Personality of the Year. It’s a huge honour to me and signifies the international growth of Winning the award is a testament to all the hard work and effort that we have put into the business we are passionate about.”

November 2013 saw Katya named Mexico-UK Entrepreneur of the Year by the Mexican Chamber of Commerce in Great Britain, with the award being made at the Chamber’s third annual Gala. The focus of the event was to recognise people and businesses whose work enhances the relationship between the UK and Mexico.

Katya’s passion for Mexican food has infused every part of her life and dynamic entrepreneurial career. Since taking over, Katya has made it her mission to share her passion for her Mexican heritage. She aims to inspire families, foodies, restaurateurs and chefs across Europe. In doing so, she proudly celebrates the culture and cuisine of her native Mexico every day.’s 500 product lines include Mexican-brand tortillas, dried chillies, spicy sauces and nopales (cactus leaves) beans, Jose Cuervo Margarita Mix, Fresh Tamales, Oaxaca Cheese, Habanero Chilli Sauce and kitchenware. The company specialises in selling and distributing Mexican and other South American food products rarely available in UK and European supermarkets. They have also achieved brand exclusivities for the UK such as El Yucateco, Terana and Guanajuato.

Food supplied by is imported directly from Mexico and shipped in the company’s own containers. turns around customer orders from its Luton warehouse in 24 hours.

The LUKAS 2014 gala ceremony will be held at KOKO at Camden Town, London on Wednesday 30 April 2014 and will be broadcast in Latin America.

ENDS Backgrounder is an online supplier of authentic Mexican groceries and ingredients. The company specialises in selling and distributing Mexican food products not generally available in most UK and European supermarkets. Food supplied by is imported directly from Mexico and shipped in the company’s own containers. At its warehouse just north of London, customer orders are turned around in just 24 hours.

The company was founded in 2006. Sol Flamberg and his wife, Monica Anaya Garcia, saw a gap in the market for bona fide Mexican ingredients. After three years, Sol handed the reins of to Katya Torres De La Rocha, who has steered the company to its current success.

Katya previously ran a consultancy company and a restaurant in Mexico. Soon after leaving Mexico she started restaurants in London and Madrid. Katya understands that Mexican restaurants in the UK and Europe thrive on using genuine authentic Mexican ingredients and products.

Since taking over, Katya has successfully developed the company’s profile and has built a loyal and growing customer base. As the business has grown she has been able to invest in new product lines and a new warehouse and distribution centre., based in Luton, sells over 500 different products, ranging from generic Mexican-brand flour tortillas to INES Aceite de Aguacate Avocado oil. Other products supplied by include:

  • Jose Cuervo Margarita Mix
  • Fresh Tamales
  • Poco Loco Nacho Cheese Sauce
  • Oaxaca Cheese
  • Habanero Chili Sauce publishes traditional Mexican recipes on its website to inspire customers get the very best from the ingredients they buy. The site also sells authentic Mexican utensils and other kitchen items to help consumers prepare delicious meals. The range of utensils available at includes:

  • Mexican Wood Molinillo Chocolate Stirrer
  • Molcajete (a traditional, Mexican Pestle & Mortar)
  • A full range of tortilla warmers

For further information on authentic Mexican foods products, visit

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