Meyer-Optik Trioplan f2.9/50 Kickstarter Surpasses Goal in Just 1 1/2 Hours

New Front Focus Element Is Enthusiastically Received

Atlanta, GA -- Meyer-Optik Görlitz launched a new Kickstarter to fund the Trioplan f2.9/50, the next lens to restore the brand’s historic soap bubble bokeh to the modern market. The Kickstarter project was successfully funded at $50,000 within one and a half hours of launch, and surpassed the $100,000 mark in just four hours.

“Thanks to all the amazing photographers who have backed us and have brought back the Trioplan f2.9/100,” said Dr. Stefan Immes, CEO and creative director of the project.  “At Meyer-Optik, we are deeply passionate about creative photography, and are glad so many other people are as enthusiastic about the Trioplan f2.9/50 art lens, too!” 

Meyer-Optik announced the first stretch goal for the Kickstarter project. When the project achieves $200,000, all backers will receive a special 100-year anniversary Meyer-Optik Trioplan lens cleaning set for their new Trioplan f2.9/50 lens. The company has additional stretch goals planned to reward backers as the Trioplan 50 community grows.

One hundred years ago Meyer-Optik Görlitz announced the Trioplan lens, which soon became a legendary lens that helped establish the golden age of photography. The new 2016 Trioplan f2.9/50 offers creative photographers the most versatile Trioplan yet with a built-in front element that provides a macro capability of 1:4 and the brand’s famous soap bubble bokeh. 

A modernized lens built with its historic ideal in mind, the new Kickstarter project takes the legendary Trioplan 50 design and updates it with state-of the art materials and handmade manufacturing capabilities and is produced 100% manually in Germany. The new innovative front focus lens for the Trioplan f2.9/50 gives users a second way to focus, and allows nature and macro photographers to take 1:4 images, reducing the minimum focusing distance to 0,28 m from originally 0,8m.

The ultra compact Trioplan 50 Kickstarter continues through May 13. Kickstarter backers will be able to fund the lens and get it at an extraordinary low price, currently at $549. Meyer-Optic expects the lens will retail for $1,299 once Kickstarter fulfillment is completed next winter.

The Trioplan 50 will be available for both mirrorless and DSLR cameras, including Canon, Nikon, Sony, Fuji, Micro Four Thirds,  and Leica brands as well as M42. A full list of specifications is listed below.

The new lens will be available with mounts for:

• Canon EF
• Nikon F 
• Sony-E 
• FujiX 
• Micro-Four-Thirds 
• M42 
• LeicaM (rangefinder not supported/focusing via live view)

The new Trioplan 50 is compatible with full format cameras and APSC (mirrorless) cameras. Here are some more tech specs at a glance: 

• Optical Construction: Classical Cooke Triplet, 3 lenses in 3 groups
• Aperture: 1:2,9 to 1:22
• Focal length: 50mm
• Minimum Focussing Distance:  0,25 m using the front focussing mechanism (ß‘=-0,245 / 1:4)
• Filter: 35,5mm
• Clip-On Diameter: 39mm
• Size:  Ø 62 mm, length 39 mm
• Weight: 200g
• Number of Aperture Blades: 12, AR-coated
• Lenses: Anti Reflex Coating/ Supplier: Schott Glas
• Format: 24 mm x 36 mm (Compatible with Fullformat and APSC Cameras)
• Angle: 21°
• Image Ratio: up to 1:4 using the front focusing element

Geoff Livingston

geoff@tenacity5.com

(703) 859-0089

A brand with a proud tradition and reputation for exceptional products, Meyer-Optik-Görlitz started manufacturing innovative, high-quality lenses in Germany in 1896.  In 2014, net SE revived the traditional spirit of the lenses once known throughout the world and started developing new lenses under the Meyer-Optik-Görlitz brand in Germany. Manufacturing handmade lenses started in 2015 with first generation prototypes.  Serial production began in early 2016.

In May 2015, net SE created a new subsidiary, Meyer-Optik USA Inc. headquartered in Atlanta, GA. Meyer-Optik USA is online at http://www.meyer-optik-goerlitz.com and on Facebook and Twitter.  net SE (http://www.netag.de) is a publicly listed company (NETK) founded in 1997.

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