Mgage Systems AB launches range of mobile Internet applications. First customer on board

Mgage Systems AB launches range of mobile Internet applications. First customer on board. Mobyson AS, a new mobile operator that focuses on games and entertainment, has chosen Mgage Systems AB's Mobile Chat as part of its services roll-out that began in Norway last week. Mobyson is the first operator in Europe to focus solely on the young mobile generation aged 17 to 32. With Mobyson as its first customer and following the recent closing of an investment round, Mgage is now officially launching a range of applications aimed at mobile Internet service providers (MISPs). Mobile Chat is one of the applications in Mgage's mobile Internet messaging suite, which is built on an open standards-based application architecture that will enable MISPs to quickly expand their mobile Internet offerings. "I think Mgage has one of the most innovative and unique applications that add value for end users," says Jonas Kjellberg, CEO of Mobyson. "We chose to work with Mgage because their applications are thrilling and user friendly, and also easy to implement." The mobile Internet market is exploding: estimates (The Strategis Group Inc.) show that there will be at least a billion users by 2005. The younger generation will be the ones who drive this market, forcing the emergence of new innovative applications that combine elements of messaging, entertainment and personalised information. Thanks to the company's dynamic application architecture, Mgage Systems AB is very well positioned to meet future demands. "Our agreement with Mobyson proves that our state-of-the-art applications are ready for a demanding market," says Styrbjörn Horn, CEO of Mgage Systems AB. "We'll continue to work closely with mobile Internet service providers, new entrants and device vendors. We're committed to making the best applications to satisfy the needs of all three interdependent players: operators, vendors and end users." Mgage Systems AB is launching its mobile Internet applications, initially in the European market, with the backing of several strong financial investors: InnovationsKapital, Trident Capital and Kaupthing Investment Bank. "Scandinavia leads the global market in terms of wireless penetration and the use of mobile services. We believe that Mgage has the right team and the vision necessary to be a clear leader in the emerging market for enhanced wireless data services and next-generation communications," says Don Dixon, managing director of Trident Capital. "We're looking forward to assisting them in applying their solutions to the North American market." For more information please contact: Styrbjörn Horn, CEO of Mgage Systems AB, mobile: +46-702611000, e-mail: styrbjorn.horn@mgage.com Mgage Systems AB is a product company that provides mobile Internet service providers (MISPs) with innovative applications focusing on mobile Internet messaging, blended with entertainment and personal information. Mgage Systems AB combines, develops and exploits the latest technology in mobile infrastructure and devices to create innovative cutting-edge applications. This is done through open architecture built on de-facto Internet standards. For more information: http://www.mgage.com Mobyson AS is a completely new mobile operator that aims to make using mobile phones more fun. The company plans to offer the largest and best selection of mobile games and entertainment available, as well as traditional mobile phone services at highly competitive prices. Mobyson is the first mobile operator in Europe to focus exclusively on the 17-32 age group - the mobile generation. For more information: http://www.mobyson.com InnovationsKapital is one of Sweden's leading venture capital firms for innovative growth companies in the early stages of development. Focusing primarily on companies in the information and communications technology sector, InnovationsKapital has several successful investments in this area, such as Altitun, Red Message and Incirco. For more information: http://www.innkap.se Trident Capital is an US-based investor focusing on Internet infrastructure services, e-commerce and wireless communications services. Trident Capital was an early investor in Internet companies, including MapQuest and Viant. Trident has an extensive investment portfolio comprising over 75 companies such as Pegasys Systems, CSG Systems, Xacct, iPix and infoUSA.com. Trident Capital currently manages five funds whose combined value exceeds $1.1bn. For more information: http://www.tridentcapital.com Kaupthing Investment Bank is Iceland's leading investment bank, based in Reykjavik with offices in Luxembourg, New York, Stockholm and the Faeroe Islands. Kaupthing Stockholm investment bank manages the Alpha 1 Venture Capital fund, which invests in growth companies in the early stages of development in the areas of mobile Internet and Internet. For more information, please e-mail: johann.g.johannsson@kaupthing.com Mgage - curricula vitae of key people Styrbjörn Horn - Chief Executive Officer Before founding Mgage, Mr Horn was a senior director at Ericsson Mobile Internet Applications, where he had overall responsibility for business development and positioning applications. In this capacity he also acted as Ericsson's official spokesman on investment and media issues. Mr Horn, who started working for Ericsson in 1996, was also director of innovative ventures for Ericsson Datacom. Ben Manell - Vice President Mr Manell brings 16 years of executive management experience to Mgage. Before founding Mgage, Mr Manell was from 1989 the CEO of Amica, a company in the Fazer Group with 1,700 employees and a turnover of SKr900m. Before this he was CEO of Fazer Bröd. Jonas Hillman - Director of Sales Mr Hillman brings 12 years of international sales and entrepreneurial experience to Mgage. Before founding Mgage, Mr Hillman held a management position in business development at Ericsson Mobile Internet Applications. Mr Hillman also worked at Reuters for 5 years and Teracom for 3 years, where he held various management positions. Esbjörn Näslund - Key Account Manager Mr Näslund brings extensive international sales and channel management experience to Mgage. Before founding Mgage, Mr Näslund held a management position in business development at Ericsson Mobile Internet Applications, where he worked with defining and executing Ericsson's partnering strategies in this area. Mr Näslund was an important contributor to building Ericsson Data Networks' global sales and channel management for Ericsson's IP-telephony solutions. Henrik Åquist - Director of Business Development Mr Åquist brings extensive international sales and business development experience to Mgage. Before founding Mgage, Mr Åquist held a management position in business development at Ericsson Mobile Internet Applications, where he was responsible for defining and executing Ericsson's partnering strategies in this area. Mikael Lenneryd - Director of Marketing Mr Lenneryd brings years of marketing and communications experience from the telecom industry to Mgage. Before joining Mgage, Mr Lenneryd held a management position in marketing communications at Ericsson Mobile Internet Applications, where he had overall responsibility for market- communication strategies. Mr Lenneryd was also responsible for Ericsson's global WAP market launch. Bruce Fordyce - Director of Operations/CTO Mr Fordyce brings extensive expertise in product management, business management and technical development to Mgage. Before joining Mgage, Mr Fordyce held a management position at Ericsson Mobile Internet Applications, where he was responsibility for product management and the product portfolio. Reddy Kosuri - Chief System Architect Mr Kosuri brings extensive expertise in telecom, datacom, mobile communications and mobile Internet to Mgage. Before joining Mgage, Mr Kosuri was a product management specialist at Ericsson Mobile Internet Applications, where he worked with product-management issues for mobile Internet and system issues in the 3G mobile environment. ------------------------------------------------------------ This information was brought to you by BIT http://www.bit.se The following files are available for download: http://www.bit.se/bitonline/2000/10/12/20001012BIT00020/bit0001.doc http://www.bit.se/bitonline/2000/10/12/20001012BIT00020/bit0002.pdf