ARVAL AND MICHELIN PROMOTE ROAD SAFETY TO TEENAGERS USING ENGAGING PUPPET SHOW
Stoke-on-Trent – August 28, 2012
One of the UK’s leading vehicle leasing and fleet management companies, Arval, is working with Michelin to promote road safety messages to teenagers in its local area, using a show featuring unique life-sized puppets.
As part of its Corporate Social Responsibility activities, Arval will present the memorable Theatre in Education Show, ’Routes – The Teenage Highway Code’ to two groups of over-16s at schools near its headquarters in Swindon.
Michelin has already presented the puppet show, by Steve Wright of The Puppet Broadcast Company, at 15 schools near its own headquarters in Stoke-on-Trent and received positive feedback from pupils and teachers.
The tyre manufacturer also showcased the initiative, which highlights the importance of individual responsibility and the dangers of peer pressure, to its Michelin Fleet Panel at a recent meeting, which was where Arval was first introduced to the idea.
Arval’s Fleet and Road Safety Manager, Tracey Scarr, said: “Business fleets account for a large proportion of the traffic on our roads, whether it’s company cars or grey fleet vehicles, so the industry as a whole has a responsibility to share road safety messages.
“At Arval, we take CSR very seriously and we are keen to promote the right messages, information and advice to the widest possible audience whenever we can.
“When Michelin presented the puppet show to us we were very impressed. The puppeteer tackles key messages in an edgy and memorable way which teenagers will relate to and will hopefully make them think about their own driving habits. It is so important to make young people aware of the risks associated with driving and how to assess dangers effectively.
“This show complements the work that we already carry out in our local community and we had a very positive reaction from local schools when we proposed the idea. I would encourage other companies to get in touch with Michelin to see if they can make a difference in their local area too.”
The puppet show will be presented to Swindon College and Royal Wootton Bassett Sixth Form in September.
Michelin’s Key Account Manager for Arval, Paul Brady, said: “Arval is a very proactive company when it comes to road safety and CSR, both with its employees and its local community.
“The puppet show is a refreshing and powerful way to encourage the future generation of drivers to be safe on Britain’s roads and it is encouraging to see fleets such as Arval keen to be involved with this initiative.”
If you are interested in working with Michelin to promote road safety to young people please contact Corinne Li on 01782 402371 or email corinne.li@uk.michelin.com
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Michelin (www.michelin.co.uk)
Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tyres for every type of vehicle, including aircraft, bicycles, cars, earthmoving machines, farm equipment, trucks and motorcycles. Michelin employs 115,000 people, has sales organisations in more than 170 countries and operates 69 production sites in 18 countries throughout five continents. The Company also publishes travel guides, hotel and restaurant guides, maps and road atlases and offers electronic mobility support services on ViaMichelin.com. Research and development is undertaken in technology centres in Asia, Europe and North America.
Arval UK (www.arval.co.uk)
Arval UK, part of the Arval Group, is a leader in the provision of vehicle funding and fleet management solutions. Owned by BNP Paribas, with substantial buying power, we have 40 years of industry experience. Focused on service quality, Arval UK is a people-led company, with specialist teams dedicated to businesses from start-ups to FTSE 100 companies. Arval is investing significantly in technology to improve fleet efficiency and has a comprehensive range of products and services covering funding solutions including contract hire, vehicle maintenance, fuel management, accident management, breakdown recovery, short term hire, full outsourcing and consultancy services.
For further press information please contact:
Paul Cordle, Michelin Press Office
Tel: + 44 (0) 1782 402341 Email: paul-m.cordle@uk.michelin.com
Lucy Harvey or James Keeler at Garnett Keeler PR, Inver House, 37-39 Pound Street,
Carshalton, Surrey, SM5 3PG
Tel: +44 (0)20 8647 4467 Fax: +44 (0)20 8544 4711 E-mail: lucy.harvey@garnettkeeler.com
MICHF/048/12
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