ELLISONS TRAVEL ACHIEVES 30 PER CENT EXTRA MILEAGE WITH MICHELIN
Stoke-on-Trent – August 13, 2012
A specialist travel company that looks after eight Premiership football clubs has adopted a full Michelin policy on its chauffeured fleet after achieving record mileage from its tyres.
Merseyside based Ellisons Travel, which counts Liverpool, Arsenal and Chelsea as its clients as well as the England Rugby team, tested Michelin tyres on its luxury car fleet and found improved performance as well as up to 30 per cent extra mileage.
As a result, the company will be fitting Michelin tyres to its fleet of 42 Mercedes cars and is reviewing its policy on a further three Mercedes Sprinters and 23 luxury coaches.
Mike Magowan, Finance Director for Ellisons Travel, said: “Michelin is obviously by far the best product on the market for the type of work we carry out and the mileage we require.
“On our Mercedes S and E Class cars, we’re getting up to 40,000 miles, and our Mercedes Vianos are achieving around 50,000 miles.
“I think the key to the success of Michelin tyres is that the tread depth wears very evenly and the side walls are particularly durable, which is why we are achieving maximum mileage and reliability.
“Some of our cars can travel 11,000 miles each month, so the extra mileage that Michelin tyres provide is a big bonus for us.”
Ellisons Travel specialises in luxury corporate hospitality and uses a digital tracking system as well as manual driver checks to accurately monitor how many miles each tyre lasts.
Dave Crinson, Head of Fleet Sales for Michelin, said: “Our customers expect high quality and safe products which can deliver notable mileage, which is why Michelin places these three aspects at the top of its agenda.
“We pride ourselves on the longevity and durability of our tyres, and we are proud that fleets such as Ellisons Travel are seeing the full benefits of our tried and tested technology.”
A family business established in the 1920s, Ellisons Travel covers the whole of the UK and uses Tyrecare, based in St Helens, as its service provider.
ends
Michelin (www.michelin.co.uk)
Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tyres for every type of vehicle, including aircraft, bicycles, cars, earthmoving machines, farm equipment, trucks and motorcycles. Michelin employs 115,000 people, has sales organisations in more than 170 countries and operates 69 production sites in 18 countries throughout five continents. The Company also publishes travel guides, hotel and restaurant guides, maps and road atlases and offers electronic mobility support services on ViaMichelin.com. Research and development is undertaken in technology centres in Asia, Europe and North America.
For further press information please contact:
Paul Cordle, Michelin Press Office
Tel: + 44 (0) 1782 402341 Email: paul-m.cordle@uk.michelin.com
Lucy Harvey or James Keeler at Garnett Keeler PR, Inver House, 37-39 Pound Street,
Carshalton, Surrey, SM5 3PG
Tel: +44 (0)20 8647 4467 Fax: +44 (0)20 8544 4711 E-mail: lucy.harvey@garnettkeeler.com
MICHF/037/12
