Stoke-on-Trent – November 20, 2012

Luxury travel company Ellisons Travel is fitting Michelin cold weather tyres to its entire fleet to ensure reliable and safe transportation for its customers this winter.

The company has fitted winter tyres from a variety of manufacturers for more than 20 years, but has now selected Michelin cold weather tyres exclusively for its fleet of 42 cars and 25 luxury coaches and people carriers.

Mike Magowan, Finance Director for Ellisons Travel, said he has specified Michelin to ensure all the company’s customers, including airline pilots for both Thomson and Thomas Cook, reach their destinations in the safest possible manner.

He explained: “The well-being of our customers and drivers is a paramount consideration for Ellisons Travel, so we want our vehicles to be fitted with the best possible equipment should the weather turn for the worse.

“We cannot afford to have our vehicles getting stuck or having tyre issues, so this year we have chosen to fit our fleet with Michelin tyres as we believe they can help us achieve a more reliable service and a safer journey for our clients.

“Michelin cold weather tyres are designed specifically for driving in conditions when temperatures fall below seven degrees Celsius, and the added grip could be the difference between reaching the destination safely or having a very unhappy customer.

“As a fleet, we would never consider using summer tyres throughout the winter, especially with the harsh and unpredictable weather that we have seen in recent years. The improved traction and stopping distance makes a phenomenal difference.”

Ellisons Travel, based in Merseyside, adopted a full Michelin tyre policy earlier this year after its fleet of cars achieved 30 per cent extra mileage compared to its previous tyre of choice.

The travel company, which specialises in luxury hospitality transport, began fitting a variety of Michelin Alpin tyres in October and plans to have its fleet fully converted by late November.


Michelin (www.michelin.co.uk)

Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tyres for every type of vehicle, including aircraft, bicycles, cars, earthmoving machines, farm equipment, trucks and motorcycles. Michelin employs 115,000 people, has sales organisations in more than 170 countries and operates 69 production sites in 18 countries throughout five continents. The Company also publishes travel guides, hotel and restaurant guides, maps and road atlases and offers electronic mobility support services on ViaMichelin.com. Research and development is undertaken in technology centres in Asia, Europe and North America.

For further press information please contact:

Paul Cordle, Michelin Press Office
Tel: + 44 (0) 1782 402341      Email: paul-m.cordle@uk.michelin.com

Lucy Harvey or James Keeler at Garnett Keeler PR, Inver House, 37-39 Pound Street,
Carshalton, Surrey, SM5 3PG
Tel: +44 (0)20 8647 4467   Fax: +44 (0)20 8544 4711   E-mail: lucy.harvey@garnettkeeler.com



About Us

Michelin, the leading tyre company, is dedicated to sustainably improving the mobility of goods and people by manufacturing, distributing and marketing tyres for every type of vehicle. It also offers innovative business support services, digital mobility services and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has 112,300 employees and operates 68 production plants in 17 countries. The Group also has a Technology Centre, responsible for research and development, with operations in Europe, North America and Asia. (www.michelin.com)



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