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‘Class of 2016’ graduates from Michelin Tyre Academy

Stoke-on-Trent, December 16, 2016Delegates from the Michelin Tyre Academy ‘Class of 2016’ flew to the company’s Clermont-Ferrand headquarters for the third and final module of the training course, and were rewarded for their dedication with a 4X4 driving experience on a mountain-top track. Six students from the Academy’s initial 2016 intake were selected for the module by their respective Michelin Auto Professional advocate programme tyre dealerships, which are also all part of the Michelin Certified Centre (MCC) network. All six had previously attended one or both of the course’s

Michelin Tyre Academy ‘Class of 2016’ get in the groove at Dundee factory

Stoke-on-Trent, October 06, 2016Tyre dealership staff selected to join the Michelin Tyre Academy ‘Class of 2016’ travelled to the company’s Dundee factory for the course’s second module, as their journey towards becoming expert technicians continues. The manufacturer flew a group of 17 attendees – selected from dealerships of the Michelin Auto Professional network – to Scotland for the second Tyre Academy module, which combined classroom-based training with a tour of the city’s Michelin tyre factory. The Tyre Academy’s second module centred on an in-depth exploration of the technology

‘Class of 2016’ assemble at Michelin’s UK headquarters for Tyre Academy launch

Stoke-on-Trent, June 23, 2016Promising tyre fitters from around the UK and Ireland have assembled in Stoke-on-Trent for the launch of Michelin’s 2016 Tyre Academy course, which will transform their raw talent into the skills of an expert technician. A group of 10 fitters selected from dealerships of the Michelin Certified Centre (MCC) network were invited to the manufacturer’s UK headquarters for the first Tyre Academy module, which combined classroom and workshop-based education at Michelin’s dedicated training centre. The module covered key technical knowledge of tyre sidewall

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