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Guildford Tyre Company secures Michelin Certified Centre status

Stoke-on-Trent, December 8, 2016Guildford Tyre Company is the latest independent tyre dealership to achieve Michelin Certified Centre status, passing the Michelin Auto Professional advocate programme’s challenging audit at its three sites in Cranleigh, Gatwick and Guildford. Having earned the right to display Michelin Certified Centre signage, all three sites will sport the iconic Michelin Man on their walls, “further highlighting our commitment to providing quality customer service every day of the year”, says Company Director Matt Sunderland. Sunderland adds: “We don’t sell tyres –

Michelin Certified Centre wins NTDA Tyre Retail Centre of the Year award

Stoke-on-Trent, October 13, 2016Independent dealership Universal Tyres’ Chelmsford site has been named the National Tyre Distributors Association (NTDA) Tyre Retail Centre of the Year, fending off competition from national tyre dealerships around the country. The Chelmsford site impressed the judges with its modern design, well-stocked tyre storage and skilled, polite fitting team. The site also became one of Universal Tyres’ eight Michelin Certified Centres earlier this year, after passing the Michelin Auto Professional advocate programme’s stringent audit requirements with flying

Universal Tyres aces audit to become latest Michelin Certified Centre dealership

Stoke-on-Trent, July 29, 2016Independent dealership Universal Tyres is the latest recruit to join the ranks of Michelin Certified Centres, after eight of the company’s sites comfortably passed the Michelin Auto Professional advocate programme’s stringent audit requirements. The dealership’s Chelmsford, Colchester, Dartford, Greenwich, Ipswich, Plaistow, Staines and West Thurrock sites were the first selected by Universal Tyres for the audit, earning the right to display the coveted Michelin Certified Centre signage, which features the iconic Michelin Man. As a Michelin Auto

Huw Lewis Tyres’ online overhaul goes live thanks to Michelin funding

Stoke-on-Trent, May 9, 2016Online tyre shoppers can one-click-fit at Wales’ Huw Lewis Tyres, thanks to a new dual-language website part-funded by the Michelin Auto Professional programme’s business development fund. The revamped website showcases the Michelin Certified Centre dealership’s entire tyre product range and service offering in both English and Welsh, along with a ‘find my tyres’ page that matches prospective customers’ cars with their ideal fitments. The dealership’s founder, Huw Lewis, says: “In today’s marketplace, a well-designed tyre dealership website can draw in just

TOP-CLASS STUDENTS GRADUATE FROM MICHELIN’S ADVANCED TYRE ACADEMY

Stoke-on-Trent – December 10, 2015Representatives from Michelin Certified Centres across the UK have further refined their customer service and management skills on a Michelin Auto Professional ‘Advanced Tyre Academy’ training course in France. The four-strong group was selected for the second stage of the Tyre Academy programme to represent dealerships that completed the previous course curriculum, which featured classroom and workshop-based training at Michelin’s dedicated training centre in Stoke-on-Trent. This year’s four delegates, who all graduated from the first Tyre Academy, were

RUGBY’S TW TYRES ROLLS OUT RECEPTION REFURB THANKS TO MICHELIN FUNDING

Stoke-on-Trent – November 16, 2015Customers visiting TW Tyres in Rugby can have their new Michelin tyres fitted while they wait in comfort, thanks to a £40,000 reception refurbishment part-funded by the Michelin Auto Professional programme’s business development fund. TW Tyres – a Michelin Auto Professional advocate dealership and Michelin Certified Centre – completed the renovation work to the highest of standards, with Director Mike Furner ruling the resulting reception area “spacious, comfortable and completely transformed”. “We have been a part of the Michelin Auto Professional

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