Michelin Auto Professional annual conference explores online opportunities

Stoke-on-Trent, November 16, 2016Potential customers who research tyres online, but purchase offline, represent a major growth opportunity for tyre dealers – and the dealerships of Michelin’s Auto Professional advocate network learned how best to target this key demographic at the programme’s annual conference. The event – held this year at Richmond Hill Hotel – saw 35 delegates from across the UK debate the changing nature of the tyre industry, and study an in-depth examination of the market’s continued evolution – all as part of Michelin’s commitment to supporting the best tyre