Cool customer Morgan McLernon signs up to EFFITIRES™ by Michelin solutions

25 November 2015

Chilled and frozen food transportation specialist Morgan McLernon has signed up its 530 commercial vehicle assets to EFFITIRES™ by Michelin solutions, with the Northern Ireland-based company ruling the tyre management package “comprehensive and cost-effective”.

The price-per-kilometre (PPK) deal covers the company’s fleet of DAF, MAN, Renault, Scania and Volvo tractor units. The firm’s mixed fleet of Chereau, Gray & Adams, Montracon and Schmitz Cargobull trailers is also covered, as are the company’s rigid trucks. The agreement replaces a previous arrangement which saw Morgan McLernon operating a mixed tyre policy through a local service provider.

Michael McLernon, Managing Director at Morgan McLernon, says: “Our deliveries are always highly time-sensitive, so keeping our trucks on the road safely and with a minimum of downtime is absolutely essential. Since signing up to the EFFITIRES™ programme, our fleet downtime has fallen to an all-time low, and Michelin solutions’ tyre management expertise is helping us get the best from every casing in terms of longevity, safety and durability.

“Outsourcing tyre management to a company of Michelin’s pedigree is proving a truly cost-effective solution for a fleet of our size,” McLernon adds. “The comprehensive programme offers a predictable tyre budget linked to fleet activity, and allows us to keep up to date with tyre usage statistics through regular reporting and feedback. It means we can make informed business decisions without the need to crunch the numbers ourselves.”

The company’s fleet will fit Michelin X MultiWay 3D XDE drive and XZE all-position tyres – the manufacturer’s latest generation regional tread pattern, which offers a strong combination of fuel efficiency and mileage performance, plus an improved resistance to accidental shoulder damage. Trailers will benefit from Michelin’s sturdy X Multi T tyres.

Michelin solutions adopted a joint approach to Morgan McLernon’s EFFITIRES™ programme alongside local service provider A One Tyres, a Michelin Durable Partner, which will remain responsible for supporting the company’s fleet.

Signing up to the EFFITIRES™ solution provides Morgan McLernon with the services of a dedicated team of business support personnel, auditors and fleet operators, to ensure its tyres are serviced to the highest possible standards.

Michelin solutions will also carry out fleet‐wide tyre safety inspections and develop a shared action plan to ensure harmonised operations – cutting complexity and red tape while ensuring safety, regulatory compliance and peace of mind.

Founded in 1970, Morgan McLernon specialises in ambient, chilled and frozen produce distribution throughout the UK, Ireland and mainland Europe using a fleet of dry freight and temperature-controlled assets. The firm counts big-name supermarkets Aldi, Lidl and Tesco among its customers, as well as global logistics provider DHL.


About Michelin solutions

Michelin solutions was established as a new company within the Michelin Group in May 2013, replacing the entity previously known in the UK as Michelin Fleet Solutions. It currently employs around 800 people globally and is responsible for in excess of 500,000 vehicles currently on contract. Michelin solutions is dedicated to designing, developing and commercialising solutions for fleets of trucks, buses, coaches, cars and vans. Its solutions are aimed at fleets wanting to improve their efficiency, productivity, and environmental footprint, in a global and customised way.

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