Stoke-on-Trent – November 5, 2012

Michelin has appointed Guy Heywood as Commercial Director of its truck and bus operations in the UK and Republic of Ireland.

Heywood, 45, brings more than 14 years of experience at Michelin to the role, having served the last two years as National Sales Manager of Michelin’s commercial vehicle tyre operations in the UK and Republic of Ireland. Heywood’s broader experience at Michelin includes four years as Production Manager at the Stoke-on-Trent-based Remix plant.

Commenting on his new role, Heywood says: “In these trying economic times, we have seen our market share increase as fleet managers are choosing not the lowest price tyre but the tyre and service provider offering the lowest total cost of ownership.

“Our focus in the short term will be maintaining Michelin’s presence as market leader in the replacement sector for bus, coach and truck tyres in the UK and continuing to grow our market share. We have developed significant contracts with large national fleets and we now plan to further extend our base of regional and local fleet customers.”

Heywood expects to drive results thanks to Michelin’s latest ranges of high technology products through the Company’s dedicated sales force, and through its extensive national network of ATS Euromaster outlets and Michelin Certified Centres.

Heywood takes over his new role at Michelin’s UK headquarters in Stoke-on-Trent with immediate effect, reporting to Marc de Bellescize, Sales Director for Michelin’s European Truck Tyre Division.

Heywood is also a keen cyclist, completing a five-day cycle challenge in Madagascar in June 2012 to raise money for industry charity Transaid – and a separate London to Paris event in aid of the North Staffs Carers Association in October 2012.

Heywood replaces Bill Schafer, who is returning to the US to take up a position within the group there.


Michelin (www.michelin.co.uk)

Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tyres for every type of vehicle, including aircraft, bicycles, cars, earthmoving machines, farm equipment, trucks and motorcycles. Michelin employs 115,000 people, has sales organisations in more than 170 countries and operates 69 production sites in 18 countries throughout five continents. The Company also publishes travel guides, hotel and restaurant guides, maps and road atlases and offers electronic mobility support services on ViaMichelin.com. Research and development is undertaken in technology centres in Asia, Europe and North America.

For further press information please contact:

Paul Cordle, Michelin Press Office
Tel: + 44 (0) 1782 402341      Email: paul-m.cordle@uk.michelin.com

James Keeler, Garnett Keeler PR, Inver House, 37-39 Pound Street,
Carshalton, Surrey, SM5 3PG
Tel: +44 (0)20 8647 4467   Fax: +44 (0)20 8544 4711   E-mail:



About Us

Michelin, the leading tyre company, is dedicated to sustainably improving the mobility of goods and people by manufacturing, distributing and marketing tyres for every type of vehicle. It also offers innovative business support services, digital mobility services and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has 112,300 employees and operates 68 production plants in 17 countries. The Group also has a Technology Centre, responsible for research and development, with operations in Europe, North America and Asia. (www.michelin.com)



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