MICHELIN LAUNCHES NEW WEBSITE FOR TRUCK, BUS & COACH DIVISION
Stoke-on-Trent – May 7, 2014
Michelin Tyre plc has launched a dedicated website for its truck, bus and coach division in the UK and Republic of Ireland.
The new site – www.trucks.michelin.co.uk – is designed for end-users and tyre service providers, containing detailed product information for every Michelin tyre in the range, together with each tyre’s full EU tyre labelling classification.
It also provides instant access to regrooving patterns and detailed information about the Remix process, to help customers extract multiple lives and the maximum performance from their Michelin tyres.
Sharn Samra, Michelin’s Head of Truck Marketing in the UK and Ireland, says: “Previously our web traffic was directed to a pan-European website available in multiple languages. Launching a dedicated site for the local markets allows us to focus on the content which matters most to our tyre dealers and customers.
“The new site is fully optimised for mobile devices and offers a wealth of information, including a fully searchable database to help customers find their local Michelin Certified Centre.”
The launch supports a growing digital strategy for Michelin’s truck, bus and coach division. The company’s @MichelinTruckUK Twitter account has grown to become the largest of its type in the commercial vehicle tyre sector, with more than 2,700 followers, supported by its YouTube channel with fresh content added regularly.
ends
Michelin (www.trucks.michelin.co.uk / @MichelinTruckUK)
Michelin, the leading tyre company, is dedicated to sustainably improving the mobility of goods and people by manufacturing and marketing tyres for every type of vehicle, including airplanes, automobiles, bicycles/motorcycles, earthmovers, farm equipment and trucks. It also offers electronic mobility support services on ViaMichelin.com and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in more than 170 countries, has 111,200 employees and operates 67 production plants in 17 different countries. The Group has a Technology Centre in charge of research and development with operations in Europe, North America and Asia. (www.michelin.com)
For further press information please contact:
David Johnson, Michelin Press Office
Tel: + 44 (0) 1782 402341 Email: d.johnson@uk.michelin.com
James Keeler, Garnett Keeler PR, Inver House, 37-39 Pound Street,
Carshalton, Surrey, SM5 3PG
Tel: +44 (0)20 8647 4467 E-mail: james.keeler@garnettkeeler.com
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